Hacker ApprovedDepartments

Ocado

Shares rank 7 of 9 grocery delivery services by recommenders

People recommend Ocado for accurate stock levels, efficient warehouse technology, and prices they find cheaper than rivals. Critics say it is not at the cheap end of the market.

People recommend Ocado for accurate stock levels, efficient warehouse technology, and prices they find cheaper than rivals. Critics say it is not at the cheap end of the market.

7 people gave an opinion

recommend it
6
criticize it
1
approval share
86%
Each figure is one person. RecommendsCriticizes

Recommended in 3 of 13 months

  1. November 2025: recommended
  2. December 2025: recommended
  3. January 2026: not recommended
  4. February 2026: not recommended
  5. March 2026: recommended
  6. April 2026: not recommended
  7. May 2026: not recommended
  8. June 2026: not recommended
  9. July 2026: not recommended
  10. August 2026: not recommended
  11. September 2026: not recommended
  12. October 2026: not recommended
  13. November 2026: not recommended (month in progress)

Why it doesn’t carry the badge

  • 6 people recommend itNeeds 10 or more, not met.
  • 6 recommenders for every criticNeeds 2 to 1 or better, met.
  • Recommended in 3 of 13 monthsNeeds 4 or more, not met.

The same three rules apply to every product, and the badge can’t be bought. How the badge works

Other grocery delivery services people recommend

The four most recommended other grocery delivery services, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.

Ocado compared with 4 alternatives
ProductRecommendCriticizeApprovalMonthsOwnedBadge
DoorDash3410225%11——
Instacart245132%7——
Amazon Fresh212348%72 yrs3 owners—
Uber Eats164128%9——
OcadoThis page6186%3——
See all 9 grocery delivery services, ranked

What people said

All 7 comments that mention it, newest first. Each links to the original comment.

“Similarly I got an email from Occado saying that if I used the app I could change orders without checking out again. If I do it on the website i have to checkout again. Why?”

CriticizesComment from 30 Mar 2026 in “Fedware: Government Apps That Spy Harder Than the Apps They Ban”

“their drivers were always happy for a chat while unloading”

RecommendsComment from 8 Mar 2026 in “The yoghurt delivery women combatting loneliness in Japan”

“love ocado purely for the reason it's cheaper than other services”

MixedComment from 9 Dec 2025 in “Kroger acknowledges that its bet on robotics went too far”

“it's just a wheeled bot that's driven by a joystick by some offshore person”

MixedComment from 9 Dec 2025 in “Kroger acknowledges that its bet on robotics went too far”

“Ocado is good because their stock levels are far more accurate than the other supermarkets”

RecommendsComment from 9 Dec 2025 in “Kroger acknowledges that its bet on robotics went too far”

“it's 'OK' but it's certainly not at the cheap end of the market”

MixedComment from 9 Dec 2025 in “Kroger acknowledges that its bet on robotics went too far”

“impressive technology, very efficient, but during the COVID-19 pandemic”

MixedComment from 10 Nov 2025 in “Work after work: Notes from an unemployed new grad watching the job market break”

Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.