Amazon Fresh
Ranked 3 of 9 grocery delivery services by recommenders
Recommended for lower grocery prices and time saved on shopping; critics say prices are no better than regular supermarkets and selection is thin.
Recommended for lower grocery prices and time saved on shopping; critics say prices are no better than regular supermarkets and selection is thin.
44 people gave an opinion
- recommend it
- 21
- criticize it
- 23
- approval share
- 48%
Recommended in 7 of 13 months
- November 2025: recommended
- December 2025: recommended
- January 2026: recommended
- February 2026: recommended
- March 2026: not recommended
- April 2026: recommended
- May 2026: not recommended
- June 2026: not recommended
- July 2026: recommended
- August 2026: not recommended
- September 2026: not recommended
- October 2026: recommended
- November 2026: not recommended (month in progress)
Owned for 2 years
Median of the 3 owners who said how long they have had it.
Each square is one year.
Why it doesn’t carry the badge
- 21 people recommend itNeeds 10 or more, met.
- 0.9 recommenders for every criticNeeds 2 to 1 or better, not met.
- Recommended in 7 of 13 monthsNeeds 4 or more, met.
The same three rules apply to every product, and the badge can’t be bought. How the badge works
What people say about it
The reasons people give, with the number of comments that give each one. Open a reason to read what they said.
Why people recommend it
Each mark is one comment
Lower prices than nearby supermarkets
“One time as a comparison I put the same items in my cart for Amazon fresh and Walmart and it was $21 at Amazon fresh”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” “Amazon Fresh is usually cheaper for groceries and maintain consistent quality compared to local supermarkets.”
Comment from 18 Feb 2026 in “Warren Buffett dumps $1.7B of Amazon stock” “Amazon fresh on many positions can be like 50% cheaper.”
Comment from 17 Jul 2026 in “The US grocery slowdown is real” - Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores”
Saves time and effort
“It's so nice having groceries feel automated instead of a semi-daily chore.”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” “when sick Amazon fresh or whole food is the best price/quality/time option”
Comment from 9 Dec 2025 in “Kroger acknowledges that its bet on robotics went too far” “Amazon saves SO much time.”
Comment from 8 Apr 2026 in “How Costco Won in Japan” Better quality than other grocers
“Amazon Fresh is usually cheaper for groceries and maintain consistent quality compared to local supermarkets.”
Comment from 18 Feb 2026 in “Warren Buffett dumps $1.7B of Amazon stock” “equivalent to Safeway but for better price/quality”
Comment from 28 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” “It was way better than any other grocery store.”
Comment from 28 Jan 2026 in “Amazon Closing Fresh and Go Stores”
What people warn about
Each mark is one comment
Prices no better than supermarkets
“The shopping experience is mediocre and prices/quality are no better than other local supermarkets.”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” “the inconsistency and overall not great prices mean it can't be my go-to grocery destination”
Comment from 27 Jan 2026 in “Amazon Closing Fresh and Go Stores” “their pricing is no better than a standard supermarket and usually far more expensive than a Target or WalMart”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” - Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores”
- Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores”
- Comment from 27 Jan 2026 in “Amazon Closing Fresh and Go Stores”
Small selection, missing staples
“They had popular products but they were missing all the unpopular, low margin products you need to actually cook”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” “it felt like a warehouse; the aisles were too small, and the food selection wasn't even really that great”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” “it was lacking random pantry staples and supplies that you would expect from your primary grocer”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” - Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores”
- Comment from 27 Jan 2026 in “Amazon Closing Fresh and Go Stores”
Warehouse-like, poorly managed stores
“It's a poorly run store with no visible manager making sure things are in order.”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” “my local Amazon Fresh store felt like it was already a distribution center with the cold fluorescent lighting, gray shelves and gray concrete floors”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” “it felt like a warehouse; the aisles were too small, and the food selection wasn't even really that great”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” Requires Prime membership to shop
“Amazon fresh was very expensive and required a fee on top of prime which unsurprisingly nobody wants to do”
Comment from 27 Jan 2026 in “Amazon to Shut Down All Amazon Go and Amazon Fresh Stores” “required you to have a Prime membership, otherwise it was just a normal grocery store”
Comment from 28 Jan 2026 in “Amazon Closing Fresh and Go Stores”
Other grocery delivery services people recommend
The four most recommended other grocery delivery services, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.
| Product | Recommend | Criticize | Approval | Months | Owned | Badge |
|---|---|---|---|---|---|---|
| DoorDash | 34 | 102 | 25% | 11 | — | — |
| Instacart | 24 | 51 | 32% | 7 | — | — |
| Amazon FreshThis page | 21 | 23 | 48% | 7 | 2 yrs3 owners | — |
| Uber Eats | 16 | 41 | 28% | 9 | — | — |
| McDonald's app | 12 | 49 | 20% | 7 | — | — |
What people said
40 of the 46 comments that mention it, newest first. Each links to the original comment.
“Dedicated drivers and warehouses optimized for grocery is societally useful.”
“The next morning I wake up to see Chobani delivered while the item I want is delayed until the next day.”
“Amazon fresh on many positions can be like 50% cheaper.”
“Amazon saves SO much time.”
“Amazon Fresh is usually cheaper for groceries and maintain consistent quality compared to local supermarkets.”
“required you to have a Prime membership, otherwise it was just a normal grocery store”
“I've tried it a few times and I can't say its preferrable for any type of shopping trip.”
“equivalent to Safeway but for better price/quality”
“It was way better than any other grocery store.”
“they were expensive and in an awkward location”
“the whole store was a mess with shoppers standing still or walking slowly”
“From a shopper's perspective, it was pretty good, and I was hopeful they'd figure out the tech.”
“I really miss getting all those cheap groceries!”
“Amazon Fresh isn't (wasn't) near me so I only went to one once, also nothing special.”
“it was always a perfectly fine experience”
“it felt like a warehouse; the aisles were too small, and the food selection wasn't even really that great”
“it was lacking random pantry staples and supplies that you would expect from your primary grocer”
“their pricing is no better than a standard supermarket and usually far more expensive than a Target or WalMart”
“charged users for delivery in addition to their existing membership”
“The shopping experience is mediocre and prices/quality are no better than other local supermarkets.”
“Amazon fresh was very expensive and required a fee on top of prime which unsurprisingly nobody wants to do”
“the inconsistency and overall not great prices mean it can't be my go-to grocery destination”
“amazon fresh never really made much sense to me alongside wfm”
“the big things I noticed were that it had a small selection and very average prices”
“One time as a comparison I put the same items in my cart for Amazon fresh and Walmart and it was $21 at Amazon fresh”
“my local Amazon Fresh store felt like it was already a distribution center with the cold fluorescent lighting, gray shelves and gray concrete floors”
“Whole Foods, Amazon Fresh and such are not impressive at all.”
“got bought out and demolished so Amazon could build a new Fresh store”
“It's a poorly run store with no visible manager making sure things are in order.”
“It wasn't very good (terrible selection, stocking issues, slowly increasing locked section)”
“But for a brief moment there was a chance it would make the shareholders more wealthy.”
“until they discontinued "just walk out" and replaced it with those hellish smart carts”
“It's so nice having groceries feel automated instead of a semi-daily chore.”
“rebuilt the buildings in order to open an Amazon Fresh location”
“Amazon shuttering it's doomed-to-failure minimart of the future”
“Amazon fresh here is expensive and still slow (2hrs) so really not good for anything.”
“They had popular products but they were missing all the unpopular, low margin products you need to actually cook”
“when sick Amazon fresh or whole food is the best price/quality/time option”
“I didn't have my physical cards, nor wanted to do my Amazon account so I had to leave empty handed.”
“I did all my groceries in nyc via Amazon fresh for the last two years because of this.”
Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.