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Apple Advanced Data Protection

Ranked 8 of 14 cloud storage by recommenders

Encrypts most iCloud data end to end so Apple cannot read it. Common caveat: off by default, and removed in the UK.

Encrypts most iCloud data end to end so Apple cannot read it. Common caveat: off by default, and removed in the UK.

52 people gave an opinion

recommend it
25
criticize it
27
approval share
48%
Each figure is one person. RecommendsCriticizes

Recommended in 9 of 13 months

  1. November 2025: recommended
  2. December 2025: not recommended
  3. January 2026: recommended
  4. February 2026: recommended
  5. March 2026: recommended
  6. April 2026: recommended
  7. May 2026: recommended
  8. June 2026: recommended
  9. July 2026: recommended
  10. August 2026: not recommended
  11. September 2026: recommended
  12. October 2026: not recommended
  13. November 2026: not recommended (month in progress)

Why it doesn’t carry the badge

  • 25 people recommend itNeeds 10 or more, met.
  • 0.9 recommenders for every criticNeeds 2 to 1 or better, not met.
  • Recommended in 9 of 13 monthsNeeds 4 or more, met.

The same three rules apply to every product, and the badge can’t be bought. How the badge works

What people say about it

The reasons people give, with the number of comments that give each one. Open a reason to read what they said.

Why people recommend it

Each mark is one comment

  • Apple cannot read encrypted data

    “for anyone concerned about privacy they can use Advanced Data Protection which encrypts all their data and prevents Apple from reading it”

    Comment from 23 Jan 2026 in “Microsoft gave FBI set of BitLocker encryption keys to unlock suspects' laptops”

    “at that point, Apple literally does not have the keys to your end-to-end encrypted data and cannot read or disclose it.”

    Comment from 10 Feb 2026 in “Google Handed ICE Student Journalist's Bank and Credit Card Numbers”

    “encrypts it so Apple can give them the data, but they don't have the keys to decrypt it”

    Comment from 27 Jul 2026 in “The US is charging an American citizen for wiping his phone at the border”
  • Covers backups, photos, bookmarks, history

    “check out iCloud Advanced Data Protection for similar protections over the rest of your iCloud data”

    Comment from 23 Jan 2026 in “Microsoft gave FBI set of BitLocker encryption keys to unlock suspects' laptops”

    “Apple offers true E2E encryption for photos while Google doesn't”

    Comment from 21 Nov 2025 in “Android and iPhone users can now share files, starting with the Pixel 10”

    “Apple ADP is true e2e encrypted bookmarks, history and so on.”

    Comment from 16 Jun 2026 in “Google Chrome's Next Update Will Mark the End of Popular Ad Blockers”
  • Better privacy than most rivals

    “I wouldn't underestimate iCloud with advanced data protection, it is arguably the most comprehensive and affordable e2ee cloud plan available.”

    Comment from 23 Mar 2026 in “GrapheneOS will remain usable by anyone without requiring personal information”

    “Incremental, improved privacy offered by apple over something like Windows is a significant improvement for most people.”

    Comment from 25 Sep 2026 in “Two-tier encryption in the UK”

    “No other large data providers really provide anything equivalent to ADP’s E2EE protection”

    Comment from 23 May 2026 in “Oura says it gets government demands for user data. Will it share how many?”
  • Protects against government access

    “ADP is designed not just for encrypted backups, but to harden the ecosystem for people who may be under the greatest threat.”

    Comment from 1 Feb 2026 in “Apple Platform Security (Jan 2026) [pdf]”

    “Closing that backdoor is possible for the consumer, by enabling ADP (advanced data protection) on your device.”

    Comment from 31 Jan 2026 in “Apple Platform Security (Jan 2026) [pdf]”

    “ICE cannot be granted access once you do unless you yourself give them that access.”

    Comment from 13 Feb 2026 in “Ring cancels its partnership with Flock Safety after surveillance backlash”

What people warn about

Each mark is one comment

  • Most users never enable it

    “they are overwhelmingly un likely to have proactively enabled the non-default "Advanced Data Protection" feature.”

    Comment from 31 Jan 2026 in “Apple Platform Security (Jan 2026) [pdf]”

    “they would end-to-end encrypt iCloud backups by default and not just when ADP is enabled, which only a small subset of users do”

    Comment from 9 Jun 2026 in “Apple decided not to roll out Siri in EU after denied request for exemption”
  • Removed for UK and new users

    “it was very widely publicized in the past couple of weeks that Apple has removed Advanced Data Protection for users in the UK”

    Comment from 24 Jan 2026 in “MS confirms it will give the FBI your Windows PC data encryption key if asked”

    “Apple is taking the unprecedented step of removing its highest level data security tool from customers in the UK”

    Comment from 23 May 2026 in “Oura says it gets government demands for user data. Will it share how many?”

    “Apple kept it for existing users but stopped offering it to new users. So new users are vulnerable.”

    Comment from 23 May 2026 in “Oura says it gets government demands for user data. Will it share how many?”
  • Breaks some features and apps

    “Enabling ADP breaks all kinds of things in Apple's ecosystem subtly with incredibly arcane errors.”

    Comment from 1 Feb 2026 in “Apple Platform Security (Jan 2026) [pdf]”

    “Doesn't work if you have Advanced Data Protection (end to end encryption) enabled.”

    Comment from 11 Jan 2026 in “Open-source iCloud Photos Downloader (AKA escape from iCloud)”
  • Metadata and photo hashes still visible

    “users aren't informed that block-level metadata is retained and that this metadata can leak information about content despite E2EE”

    Comment from 25 Jan 2026 in “iCloud with Advanced Data Protection doesn't delete your files”

    “Even with ADP on, it uploads the unique hashes of the PLAINTEXT of every photo to Apple”

    Comment from 17 Oct 2026 in “Apple ML Research: Muse Spark Open with MLX on Mac Studio”

Other cloud storage people recommend

The four most recommended other cloud storage, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.

Apple Advanced Data Protection compared with 4 alternatives
ProductRecommendCriticizeApprovalMonthsOwnedBadge
Apple iCloud14423138%133 yrs7 owners—
Dropbox14016646%1212 yrs16 owners—
OneDrive8637019%128 yrs6 owners—
Google Drive6613034%125 yrs3 owners—
Apple Advanced Data ProtectionThis page252748%9——
See all 14 cloud storage, ranked

What people said

40 of the 55 comments that mention it, newest first. Each links to the original comment.

“Even with ADP on, it uploads the unique hashes of the PLAINTEXT of every photo to Apple”

CriticizesComment from 17 Oct 2026 in “Apple ML Research: Muse Spark Open with MLX on Mac Studio”

“Incremental, improved privacy offered by apple over something like Windows is a significant improvement for most people.”

RecommendsComment from 25 Sep 2026 in “Two-tier encryption in the UK”

“It should be possible to force your messages to be excluded from backup even by recipients. Otherwise it's just for show”

CriticizesComment from 25 Sep 2026 in “Two-tier encryption in the UK”

“That's why ADP exists, so that those who want to make a different tradeoff can do so.”

RecommendsComment from 24 Sep 2026 in “Two-tier encryption in the UK”

“UK customers have their e2ee secrets exposed under common use cases, without requiring a passcode”

CriticizesComment from 24 Sep 2026 in “Two-tier encryption in the UK”

“actively prompt British users via a pop-up to enable ADP to protect themselves from the government”

RecommendsComment from 24 Sep 2026 in “Two-tier encryption in the UK”

“encrypts it so Apple can give them the data, but they don't have the keys to decrypt it”

RecommendsComment from 27 Jul 2026 in “The US is charging an American citizen for wiping his phone at the border”

“Apple ADP is true e2e encrypted bookmarks, history and so on.”

RecommendsComment from 16 Jun 2026 in “Google Chrome's Next Update Will Mark the End of Popular Ad Blockers”

“they would end-to-end encrypt iCloud backups by default and not just when ADP is enabled, which only a small subset of users do”

CriticizesComment from 9 Jun 2026 in “Apple decided not to roll out Siri in EU after denied request for exemption”

“Apple kept it for existing users but stopped offering it to new users. So new users are vulnerable.”

CriticizesComment from 23 May 2026 in “Oura says it gets government demands for user data. Will it share how many?”

“No other large data providers really provide anything equivalent to ADP’s E2EE protection”

RecommendsComment from 23 May 2026 in “Oura says it gets government demands for user data. Will it share how many?”

“Apple is taking the unprecedented step of removing its highest level data security tool from customers in the UK”

CriticizesComment from 23 May 2026 in “Oura says it gets government demands for user data. Will it share how many?”

“You can enable ADP for E2E encrypted backups”

MixedComment from 17 May 2026 in “Security researcher says Microsoft built a Bitlocker backdoor, releases exploit”

“it's probable not going to help you much, because the people you are communicating with likely didn't”

CriticizesComment from 17 May 2026 in “Security researcher says Microsoft built a Bitlocker backdoor, releases exploit”

“I use it and so does everyone in my immediate family and we're not in the UK.”

RecommendsComment from 15 May 2026 in “Removing the Modem and GPS from My 2024 RAV4 Hybrid”

“unless BOTH sides are using it, your iMessage conversations are all readable by Apple”

CriticizesComment from 14 May 2026 in “Removing the Modem and GPS from My 2024 RAV4 Hybrid”

“The Apple story isn’t too bad if you can deal with the limitations of advanced data protection.”

MixedComment from 15 Apr 2026 in “Google Broke Its Promise to Me. Now ICE Has My Data”

“I wouldn't underestimate iCloud with advanced data protection, it is arguably the most comprehensive and affordable e2ee cloud plan available.”

RecommendsComment from 23 Mar 2026 in “GrapheneOS will remain usable by anyone without requiring personal information”

“They recently started requiring you to set a safety person instead of just giving you a code to write down”

CriticizesComment from 15 Feb 2026 in “Platforms bend over backward to help DHS censor ICE critics, advocates say”

“ICE cannot be granted access once you do unless you yourself give them that access.”

RecommendsComment from 13 Feb 2026 in “Ring cancels its partnership with Flock Safety after surveillance backlash”

“at that point, Apple literally does not have the keys to your end-to-end encrypted data and cannot read or disclose it.”

RecommendsComment from 10 Feb 2026 in “Google Handed ICE Student Journalist's Bank and Credit Card Numbers”

“I've been running ADP for over a year now, and so far I haven't noticed any problems.”

RecommendsComment from 3 Feb 2026 in “Apple Platform Security (Jan 2026) [pdf]”

“ADP doesn't break anything for me.”

RecommendsComment from 3 Feb 2026 in “Apple Platform Security (Jan 2026) [pdf]”

“ADP requires changing some settings on-device, and (in some cases I've heard) calling Apple to disable.”

MixedComment from 2 Feb 2026 in “Apple's Q4 2025 margin on Services was 76.5%”

“ADP is designed not just for encrypted backups, but to harden the ecosystem for people who may be under the greatest threat.”

MixedComment from 1 Feb 2026 in “Apple Platform Security (Jan 2026) [pdf]”

“Enabling ADP breaks all kinds of things in Apple's ecosystem subtly with incredibly arcane errors.”

CriticizesComment from 1 Feb 2026 in “Apple Platform Security (Jan 2026) [pdf]”

“they are overwhelmingly un likely to have proactively enabled the non-default "Advanced Data Protection" feature.”

MixedComment from 31 Jan 2026 in “Apple Platform Security (Jan 2026) [pdf]”

“You can enable Advanced Data Protection to address that issue with iMessages.”

RecommendsComment from 31 Jan 2026 in “Apple Platform Security (Jan 2026) [pdf]”

“Closing that backdoor is possible for the consumer, by enabling ADP (advanced data protection) on your device.”

MixedComment from 31 Jan 2026 in “Apple Platform Security (Jan 2026) [pdf]”

“users aren't informed that block-level metadata is retained and that this metadata can leak information about content despite E2EE”

CriticizesComment from 25 Jan 2026 in “iCloud with Advanced Data Protection doesn't delete your files”

“it was very widely publicized in the past couple of weeks that Apple has removed Advanced Data Protection for users in the UK”

CriticizesComment from 24 Jan 2026 in “MS confirms it will give the FBI your Windows PC data encryption key if asked”

“The following information may be available from iCloud if a user has enabled Advanced Data Protection for iCloud”

CriticizesComment from 24 Jan 2026 in “MS confirms it will give the FBI your Windows PC data encryption key if asked”

“for anyone concerned about privacy they can use Advanced Data Protection which encrypts all their data and prevents Apple from reading it”

RecommendsComment from 23 Jan 2026 in “Microsoft gave FBI set of BitLocker encryption keys to unlock suspects' laptops”

“check out iCloud Advanced Data Protection for similar protections over the rest of your iCloud data”

RecommendsComment from 23 Jan 2026 in “Microsoft gave FBI set of BitLocker encryption keys to unlock suspects' laptops”

“ADP allows users to store data with e2e encryption.”

RecommendsComment from 12 Jan 2026 in “Open-source iCloud Photos Downloader (AKA escape from iCloud)”

“Doesn't work if you have Advanced Data Protection (end to end encryption) enabled.”

CriticizesComment from 11 Jan 2026 in “Open-source iCloud Photos Downloader (AKA escape from iCloud)”

“Apple offers true E2E encryption for photos while Google doesn't”

RecommendsComment from 21 Nov 2025 in “Android and iPhone users can now share files, starting with the Pixel 10”

“they have been offering a superior E2EE cloud storage service that will soon be denied to UK residents”

RecommendsComment from 10 Nov 2025 in “Time to start de-Appling”

“they shouldn't compromise their service for everyone on the globe”

RecommendsComment from 10 Nov 2025 in “Time to start de-Appling”

“if you have the -banned in the UK- ADP on as far as people know it’s not compromised”

RecommendsComment from 5 Nov 2025 in “Norway reviews cybersecurity after remote-access feature found in Chinese buses”

Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.