Apple Advanced Data Protection
Ranked 8 of 14 cloud storage by recommenders
Encrypts most iCloud data end to end so Apple cannot read it. Common caveat: off by default, and removed in the UK.
Encrypts most iCloud data end to end so Apple cannot read it. Common caveat: off by default, and removed in the UK.
52 people gave an opinion
- recommend it
- 25
- criticize it
- 27
- approval share
- 48%
Recommended in 9 of 13 months
- November 2025: recommended
- December 2025: not recommended
- January 2026: recommended
- February 2026: recommended
- March 2026: recommended
- April 2026: recommended
- May 2026: recommended
- June 2026: recommended
- July 2026: recommended
- August 2026: not recommended
- September 2026: recommended
- October 2026: not recommended
- November 2026: not recommended (month in progress)
Why it doesn’t carry the badge
- 25 people recommend itNeeds 10 or more, met.
- 0.9 recommenders for every criticNeeds 2 to 1 or better, not met.
- Recommended in 9 of 13 monthsNeeds 4 or more, met.
The same three rules apply to every product, and the badge can’t be bought. How the badge works
What people say about it
The reasons people give, with the number of comments that give each one. Open a reason to read what they said.
Why people recommend it
Each mark is one comment
Apple cannot read encrypted data
“for anyone concerned about privacy they can use Advanced Data Protection which encrypts all their data and prevents Apple from reading it”
Comment from 23 Jan 2026 in “Microsoft gave FBI set of BitLocker encryption keys to unlock suspects' laptops” “at that point, Apple literally does not have the keys to your end-to-end encrypted data and cannot read or disclose it.”
Comment from 10 Feb 2026 in “Google Handed ICE Student Journalist's Bank and Credit Card Numbers” “encrypts it so Apple can give them the data, but they don't have the keys to decrypt it”
Comment from 27 Jul 2026 in “The US is charging an American citizen for wiping his phone at the border” - Comment from 16 Jun 2026 in “Google Chrome's Next Update Will Mark the End of Popular Ad Blockers”
- Comment from 12 Jan 2026 in “Open-source iCloud Photos Downloader (AKA escape from iCloud)”
Covers backups, photos, bookmarks, history
“check out iCloud Advanced Data Protection for similar protections over the rest of your iCloud data”
Comment from 23 Jan 2026 in “Microsoft gave FBI set of BitLocker encryption keys to unlock suspects' laptops” “Apple offers true E2E encryption for photos while Google doesn't”
Comment from 21 Nov 2025 in “Android and iPhone users can now share files, starting with the Pixel 10” “Apple ADP is true e2e encrypted bookmarks, history and so on.”
Comment from 16 Jun 2026 in “Google Chrome's Next Update Will Mark the End of Popular Ad Blockers” - Comment from 17 May 2026 in “Security researcher says Microsoft built a Bitlocker backdoor, releases exploit”
Better privacy than most rivals
“I wouldn't underestimate iCloud with advanced data protection, it is arguably the most comprehensive and affordable e2ee cloud plan available.”
Comment from 23 Mar 2026 in “GrapheneOS will remain usable by anyone without requiring personal information” “Incremental, improved privacy offered by apple over something like Windows is a significant improvement for most people.”
Comment from 25 Sep 2026 in “Two-tier encryption in the UK” “No other large data providers really provide anything equivalent to ADP’s E2EE protection”
Comment from 23 May 2026 in “Oura says it gets government demands for user data. Will it share how many?” - Comment from 21 Nov 2025 in “Android and iPhone users can now share files, starting with the Pixel 10”
Protects against government access
“ADP is designed not just for encrypted backups, but to harden the ecosystem for people who may be under the greatest threat.”
Comment from 1 Feb 2026 in “Apple Platform Security (Jan 2026) [pdf]” “Closing that backdoor is possible for the consumer, by enabling ADP (advanced data protection) on your device.”
Comment from 31 Jan 2026 in “Apple Platform Security (Jan 2026) [pdf]” “ICE cannot be granted access once you do unless you yourself give them that access.”
Comment from 13 Feb 2026 in “Ring cancels its partnership with Flock Safety after surveillance backlash”
What people warn about
Each mark is one comment
Most users never enable it
“they are overwhelmingly un likely to have proactively enabled the non-default "Advanced Data Protection" feature.”
Comment from 31 Jan 2026 in “Apple Platform Security (Jan 2026) [pdf]” “they would end-to-end encrypt iCloud backups by default and not just when ADP is enabled, which only a small subset of users do”
Comment from 9 Jun 2026 in “Apple decided not to roll out Siri in EU after denied request for exemption” Removed for UK and new users
“it was very widely publicized in the past couple of weeks that Apple has removed Advanced Data Protection for users in the UK”
Comment from 24 Jan 2026 in “MS confirms it will give the FBI your Windows PC data encryption key if asked” “Apple is taking the unprecedented step of removing its highest level data security tool from customers in the UK”
Comment from 23 May 2026 in “Oura says it gets government demands for user data. Will it share how many?” “Apple kept it for existing users but stopped offering it to new users. So new users are vulnerable.”
Comment from 23 May 2026 in “Oura says it gets government demands for user data. Will it share how many?” Breaks some features and apps
“Enabling ADP breaks all kinds of things in Apple's ecosystem subtly with incredibly arcane errors.”
Comment from 1 Feb 2026 in “Apple Platform Security (Jan 2026) [pdf]” “Doesn't work if you have Advanced Data Protection (end to end encryption) enabled.”
Comment from 11 Jan 2026 in “Open-source iCloud Photos Downloader (AKA escape from iCloud)” Metadata and photo hashes still visible
“users aren't informed that block-level metadata is retained and that this metadata can leak information about content despite E2EE”
Comment from 25 Jan 2026 in “iCloud with Advanced Data Protection doesn't delete your files” “Even with ADP on, it uploads the unique hashes of the PLAINTEXT of every photo to Apple”
Comment from 17 Oct 2026 in “Apple ML Research: Muse Spark Open with MLX on Mac Studio”
Other cloud storage people recommend
The four most recommended other cloud storage, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.
| Product | Recommend | Criticize | Approval | Months | Owned | Badge |
|---|---|---|---|---|---|---|
| Apple iCloud | 144 | 231 | 38% | 13 | 3 yrs7 owners | — |
| Dropbox | 140 | 166 | 46% | 12 | 12 yrs16 owners | — |
| OneDrive | 86 | 370 | 19% | 12 | 8 yrs6 owners | — |
| Google Drive | 66 | 130 | 34% | 12 | 5 yrs3 owners | — |
| Apple Advanced Data ProtectionThis page | 25 | 27 | 48% | 9 | — | — |
What people said
40 of the 55 comments that mention it, newest first. Each links to the original comment.
“Even with ADP on, it uploads the unique hashes of the PLAINTEXT of every photo to Apple”
“Incremental, improved privacy offered by apple over something like Windows is a significant improvement for most people.”
“It should be possible to force your messages to be excluded from backup even by recipients. Otherwise it's just for show”
“That's why ADP exists, so that those who want to make a different tradeoff can do so.”
“UK customers have their e2ee secrets exposed under common use cases, without requiring a passcode”
“actively prompt British users via a pop-up to enable ADP to protect themselves from the government”
“encrypts it so Apple can give them the data, but they don't have the keys to decrypt it”
“Apple ADP is true e2e encrypted bookmarks, history and so on.”
“they would end-to-end encrypt iCloud backups by default and not just when ADP is enabled, which only a small subset of users do”
“Apple kept it for existing users but stopped offering it to new users. So new users are vulnerable.”
“No other large data providers really provide anything equivalent to ADP’s E2EE protection”
“Apple is taking the unprecedented step of removing its highest level data security tool from customers in the UK”
“You can enable ADP for E2E encrypted backups”
“it's probable not going to help you much, because the people you are communicating with likely didn't”
“I use it and so does everyone in my immediate family and we're not in the UK.”
“unless BOTH sides are using it, your iMessage conversations are all readable by Apple”
“The Apple story isn’t too bad if you can deal with the limitations of advanced data protection.”
“I wouldn't underestimate iCloud with advanced data protection, it is arguably the most comprehensive and affordable e2ee cloud plan available.”
“They recently started requiring you to set a safety person instead of just giving you a code to write down”
“ICE cannot be granted access once you do unless you yourself give them that access.”
“at that point, Apple literally does not have the keys to your end-to-end encrypted data and cannot read or disclose it.”
“I've been running ADP for over a year now, and so far I haven't noticed any problems.”
“ADP doesn't break anything for me.”
“ADP requires changing some settings on-device, and (in some cases I've heard) calling Apple to disable.”
“ADP is designed not just for encrypted backups, but to harden the ecosystem for people who may be under the greatest threat.”
“Enabling ADP breaks all kinds of things in Apple's ecosystem subtly with incredibly arcane errors.”
“they are overwhelmingly un likely to have proactively enabled the non-default "Advanced Data Protection" feature.”
“You can enable Advanced Data Protection to address that issue with iMessages.”
“Closing that backdoor is possible for the consumer, by enabling ADP (advanced data protection) on your device.”
“users aren't informed that block-level metadata is retained and that this metadata can leak information about content despite E2EE”
“it was very widely publicized in the past couple of weeks that Apple has removed Advanced Data Protection for users in the UK”
“The following information may be available from iCloud if a user has enabled Advanced Data Protection for iCloud”
“for anyone concerned about privacy they can use Advanced Data Protection which encrypts all their data and prevents Apple from reading it”
“check out iCloud Advanced Data Protection for similar protections over the rest of your iCloud data”
“ADP allows users to store data with e2e encryption.”
“Doesn't work if you have Advanced Data Protection (end to end encryption) enabled.”
“Apple offers true E2E encryption for photos while Google doesn't”
“they have been offering a superior E2EE cloud storage service that will soon be denied to UK residents”
“they shouldn't compromise their service for everyone on the globe”
“if you have the -banned in the UK- ADP on as far as people know it’s not compromised”
Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.