Mixpanel
Ranked 6 of 6 product analytics platforms by recommenders
Recommended for drilling into traffic sources and charts, but critics say its 2025 breach exposed customer PII and was handled poorly.
Recommended for drilling into traffic sources and charts, but critics say its 2025 breach exposed customer PII and was handled poorly.
26 people gave an opinion
- recommend it
- 5
- criticize it
- 21
- approval share
- 19%
Recommended in 5 of 13 months
- November 2025: recommended
- December 2025: not recommended
- January 2026: not recommended
- February 2026: not recommended
- March 2026: recommended
- April 2026: recommended
- May 2026: not recommended
- June 2026: not recommended
- July 2026: not recommended
- August 2026: recommended
- September 2026: recommended
- October 2026: not recommended
- November 2026: not recommended (month in progress)
Why it doesn’t carry the badge
- 5 people recommend itNeeds 10 or more, not met.
- 0.2 recommenders for every criticNeeds 2 to 1 or better, not met.
- Recommended in 5 of 13 monthsNeeds 4 or more, met.
The same three rules apply to every product, and the badge can’t be bought. How the badge works
What people say about it
The reasons people give, with the number of comments that give each one. Open a reason to read what they said.
Why people recommend it
Each mark is one comment
Drill-down into traffic sources
“put mixpanel+hotjar or something like that in and actually drill down into what the networks are sending you”
Comment from 12 Sep 2026 in “I spent $220 on Google app ads and 60% of the installs were robots”
What people warn about
Each mark is one comment
Sends personal data it doesn't need
“what are they doing allowing a third party like Mixpanel access to such sensitive data in the first place?”
Comment from 18 Dec 2025 in “Pornhub extorted after hackers steal Premium member activity data” “They could have easily sent a uuid identifier for each user instead of email, name and organisation.”
Comment from 27 Nov 2025 in “What to know about a recent Mixpanel security incident” “Don't send PII to mixpanel, kids! It's not a CRM and should not be treated as such.”
Comment from 18 Dec 2025 in “Pornhub extorted after hackers steal Premium member activity data” - Comment from 27 Nov 2025 in “Mixpanel Security Breach”
- Comment from 27 Nov 2025 in “What to know about a recent Mixpanel security incident”
- Comment from 28 Nov 2025 in “Mixpanel Security Breach”
- Comment from 27 Nov 2025 in “Mixpanel Security Breach”
- Comment from 27 Nov 2025 in “CoinTracker Third-party security incident (Mixpanel)”
Poor breach response and communication
“Appears that there is another impending disaster with lots of affected customers about to respond to this incident from Mixpanel.”
Comment from 27 Nov 2025 in “What to know about a recent Mixpanel security incident” “Mixpanel's post is very poorly written. This is basically a textbook example of how not to handle this situation.”
Comment from 28 Nov 2025 in “Mixpanel Security Breach” “they had more information than Mixpanel is willing to share with the public”
Comment from 27 Nov 2025 in “Mixpanel Security Breach” - Comment from 27 Nov 2025 in “Mixpanel Security Breach”
- Comment from 27 Nov 2025 in “Mixpanel Security Breach”
- Comment from 27 Nov 2025 in “What to know about a recent Mixpanel security incident”
Breach exposed OpenAI usage data
“follows the recent hack of MixPanel exposing OpenAI usage data”
Comment from 16 Jul 2026 in “The privacy problems hidden in your period tracker” “Mixpanel lost a OpenAI as a customer because of this.”
Comment from 27 Nov 2025 in “Mixpanel Security Breach”
Other product analytics platforms people recommend
The four most recommended other product analytics platforms, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.
| Product | Recommend | Criticize | Approval | Months | Owned | Badge |
|---|---|---|---|---|---|---|
| PostHog | 44 | 84 | 34% | 11 | — | — |
| Plausible | 18 | 7 | 72% | 9 | — | Approved |
| Umami | 17 | 5 | 77% | 7 | — | Approved |
| Google Analytics | 14 | 44 | 24% | 7 | — | — |
| MixpanelThis page | 5 | 21 | 19% | 5 | — | — |
What people said
22 of the 27 comments that mention it, newest first. Each links to the original comment.
“put mixpanel+hotjar or something like that in and actually drill down into what the networks are sending you”
“follows the recent hack of MixPanel exposing OpenAI usage data”
“I'd open Mixpanel, look at charts, and close the tab.”
“I was paying Mixpanel + GA4 subscriptions”
“Don't send PII to mixpanel, kids! It's not a CRM and should not be treated as such.”
“what are they doing allowing a third party like Mixpanel access to such sensitive data in the first place?”
“MixPanel has a long history of problems”
“Mixpanel's post is very poorly written. This is basically a textbook example of how not to handle this situation.”
“They're so much transparent that they leaked PII to Mixpanel...”
“Mixpanel lost a OpenAI as a customer because of this.”
“they were having a data protection amateur hour”
“it's easy to let things like names and emails slip through”
“They could have easily sent a uuid identifier for each user instead of email, name and organisation.”
“This reflects very poorly on them as a company.”
“they had more information than Mixpanel is willing to share with the public”
“I really don't understand the point in downplaying this shitshow.”
“The fact that Mixpanel has this data in non-de-identified form is suspect to me.”
“why risk these types of issues by outsourcing what you have the funding to build”
“That's a gross violation of GDPR and done by an established company not some amateurish startup.”
“sharing PIIs with them is so incomprehensible”
“this feels super amateurish. This information serves no purpose for analytics.”
“Appears that there is another impending disaster with lots of affected customers about to respond to this incident from Mixpanel.”
Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.