Google Analytics
Ranked 4 of 6 product analytics platforms by recommenders
Free, widely used site traffic data; critics say it sends visitor data to Google and GA4 is confusing.
Free, widely used site traffic data; critics say it sends visitor data to Google and GA4 is confusing.
58 people gave an opinion
- recommend it
- 14
- criticize it
- 44
- approval share
- 24%
Recommended in 7 of 13 months
- November 2025: not recommended
- December 2025: not recommended
- January 2026: recommended
- February 2026: recommended
- March 2026: recommended
- April 2026: not recommended
- May 2026: recommended
- June 2026: recommended
- July 2026: recommended
- August 2026: not recommended
- September 2026: recommended
- October 2026: not recommended
- November 2026: not recommended (month in progress)
Why it doesn’t carry the badge
- 14 people recommend itNeeds 10 or more, met.
- 0.3 recommenders for every criticNeeds 2 to 1 or better, not met.
- Recommended in 7 of 13 monthsNeeds 4 or more, met.
The same three rules apply to every product, and the badge can’t be bought. How the badge works
What people say about it
The reasons people give, with the number of comments that give each one. Open a reason to read what they said.
Why people recommend it
Each mark is one comment
Free to use
“It's awful service in many ways, but because they're free and can afford to be free, they captured 80-90% of web analytics.”
Comment from 19 Feb 2026 in “Buses should not be "free"” “great to add free Google services that enhanced my site/shared revenue”
Comment from 8 Jan 2026 in “AI and the Next Economy”
What people warn about
Each mark is one comment
Shares visitor data with Google
“Not great, and Google uses the data in all sorts of ways that they don't make obvious.”
Comment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent” “it constitutes a complete record of UK citizen interactions with their own government, handed over to a US company on a silver platter.”
Comment from 19 Feb 2026 in “European Tech Alternatives” “people who work for the government to handle medical data still don't know or don't care that google analytics sends data to google”
Comment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent” - Comment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”
- Comment from 28 Jan 2026 in “ICE and Palantir: US agents using health data to hunt illegal immigrants”
- Comment from 27 Apr 2026 in “Google controls ~25% of global AI compute, with ~3.8M TPUs and 1.3M GPUs”
- Comment from 4 May 2026 in “US healthcare marketplaces shared citizenship and race data with ad tech giants”
- Comment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”
- Comment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”
Misattributes traffic as Direct
“GA4 creates a black box around 'Direct' traffic and struggles with the new wave of AI referrals”
Comment from 21 Jan 2026 in “I built a multi-touch attribution engine that detects ChatGPT and "Dark" traffic” “Google Analytics dumping 40% of my traffic into "Direct" and claiming credit for every sale”
Comment from 21 Jan 2026 in “I built a multi-touch attribution engine that detects ChatGPT and "Dark" traffic” “GA4 categorizes them as "(not set)" or "Direct" which completely breaks attribution”
Comment from 13 Feb 2026 on Hacker News Confusing, enterprise-focused dashboards
“the GA4 version is too confusing and I miss it”
Comment from 9 Sep 2026 on Hacker News “The dashboard and insights they offer are built for enterprise (who has analysts) and not for most of the users.”
Comment from 13 Nov 2025 in “Google Analytics Copilot (GA4)”
Other product analytics platforms people recommend
The four most recommended other product analytics platforms, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.
See all 6 product analytics platforms, rankedWhat people said
40 of the 65 comments that mention it, newest first. Each links to the original comment.
“Every platform works this way, they're all set up to put giant red banners on your marketer's dashboards”
“the GA4 version is too confusing and I miss it”
“So you don't self host, you signup for google analytics.”
“I should not have to install a browser plug-in to opt out of Google analytics”
“participating in the internet stalking behaviour by integrating eg google analytics”
“It doesn't guarantee privacy so I would recommend changing it to PostHog”
“TERRIBLE in actually providing useful data for making decisions for marketing and sales purposes”
“I own a small martech business that's a competitor to ga4”
“I have the google analytics import on my business endeavors, but why would I put it into a blog?”
“Google analytics knows exactly who you are the second you access a site that uses Analytics.”
“Not great, and Google uses the data in all sorts of ways that they don't make obvious.”
“people who work for the government to handle medical data still don't know or don't care that google analytics sends data to google”
“It absolutely is that website deciding to trade data about their visitors in exchange for getting something for free.”
“Google uses the data in all sorts of ways that they don't make obvious.”
“perhaps Google analytics might make sense anywhere else except this”
“I can't help but feel frustrated, this is probably gonna negatively impact people who have talked on such suicide prevention websites.”
“It invades privacy like hell and the whole thing needs to be thought about in a different way.”
“"some benefits" is really underselling it though”
“which then correlate entire traffic later-on, what a joke”
“these analytics services are run by advertising companies that may use the data for other purposes”
“Most of the websites you visit are helping them build a profile of everything you do on the internet”
“Really disliked the complexity of GA's setup, especially around ad attribution.”
“make sure google analytics sees it, IDK but that probably matters because monopoly”
“Current analytics tools like GA4 are blind to the AI-to-Site transition.”
“It's awful service in many ways, but because they're free and can afford to be free, they captured 80-90% of web analytics.”
“it constitutes a complete record of UK citizen interactions with their own government, handed over to a US company on a silver platter.”
“GA4 categorizes them as "(not set)" or "Direct" which completely breaks attribution”
“without having the problem of web-wide surveillance that GA provides”
“I joined Google Analytics in 2018 and had no idea that Analytics really meant "Tracking and Remarketing"”
“I don't like the "third-party" aspect of GA but users of the most rudimentary product of that sort want to know how many unique visitors that got”
“every bit of data collected through a google-analytic, doubleclick, etc. link can potentially be abused”
“standard analytics tools (GA4) were stripping the referrer data from newer sources”
“GA4 creates a black box around 'Direct' traffic and struggles with the new wave of AI referrals”
“Google Analytics dumping 40% of my traffic into "Direct" and claiming credit for every sale”
“great to add free Google services that enhanced my site/shared revenue”
“Google Analytics helps rank fast for seo”
“I consider it as malware running on my machine, and will not allow it.”
“Big analytics scripts like GA4 can double or triple page load times.”
“The dashboard and insights they offer are built for enterprise (who has analysts) and not for most of the users.”
“That seems like a bigger personal data leak than OpenAI doing anything here.”
Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.