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Google Analytics

Ranked 4 of 6 product analytics platforms by recommenders

Free, widely used site traffic data; critics say it sends visitor data to Google and GA4 is confusing.

Free, widely used site traffic data; critics say it sends visitor data to Google and GA4 is confusing.

58 people gave an opinion

recommend it
14
criticize it
44
approval share
24%
Each figure is one person. RecommendsCriticizes

Recommended in 7 of 13 months

  1. November 2025: not recommended
  2. December 2025: not recommended
  3. January 2026: recommended
  4. February 2026: recommended
  5. March 2026: recommended
  6. April 2026: not recommended
  7. May 2026: recommended
  8. June 2026: recommended
  9. July 2026: recommended
  10. August 2026: not recommended
  11. September 2026: recommended
  12. October 2026: not recommended
  13. November 2026: not recommended (month in progress)

Why it doesn’t carry the badge

  • 14 people recommend itNeeds 10 or more, met.
  • 0.3 recommenders for every criticNeeds 2 to 1 or better, not met.
  • Recommended in 7 of 13 monthsNeeds 4 or more, met.

The same three rules apply to every product, and the badge can’t be bought. How the badge works

What people say about it

The reasons people give, with the number of comments that give each one. Open a reason to read what they said.

Why people recommend it

Each mark is one comment

  • Free to use

    “It's awful service in many ways, but because they're free and can afford to be free, they captured 80-90% of web analytics.”

    Comment from 19 Feb 2026 in “Buses should not be "free"”

    “great to add free Google services that enhanced my site/shared revenue”

    Comment from 8 Jan 2026 in “AI and the Next Economy”

What people warn about

Each mark is one comment

  • Shares visitor data with Google

    “Not great, and Google uses the data in all sorts of ways that they don't make obvious.”

    Comment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”

    “it constitutes a complete record of UK citizen interactions with their own government, handed over to a US company on a silver platter.”

    Comment from 19 Feb 2026 in “European Tech Alternatives”

    “people who work for the government to handle medical data still don't know or don't care that google analytics sends data to google”

    Comment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”
  • Misattributes traffic as Direct

    “GA4 creates a black box around 'Direct' traffic and struggles with the new wave of AI referrals”

    Comment from 21 Jan 2026 in “I built a multi-touch attribution engine that detects ChatGPT and "Dark" traffic”

    “Google Analytics dumping 40% of my traffic into "Direct" and claiming credit for every sale”

    Comment from 21 Jan 2026 in “I built a multi-touch attribution engine that detects ChatGPT and "Dark" traffic”

    “GA4 categorizes them as "(not set)" or "Direct" which completely breaks attribution”

    Comment from 13 Feb 2026 on Hacker News
  • Confusing, enterprise-focused dashboards

    “the GA4 version is too confusing and I miss it”

    Comment from 9 Sep 2026 on Hacker News

    “The dashboard and insights they offer are built for enterprise (who has analysts) and not for most of the users.”

    Comment from 13 Nov 2025 in “Google Analytics Copilot (GA4)”

Other product analytics platforms people recommend

The four most recommended other product analytics platforms, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.

Google Analytics compared with 4 alternatives
ProductRecommendCriticizeApprovalMonthsOwnedBadge
PostHog448434%11——
Plausible18772%9—Approved
Umami17577%7—Approved
Google AnalyticsThis page144424%7——
Matomo8657%4——
See all 6 product analytics platforms, ranked

What people said

40 of the 65 comments that mention it, newest first. Each links to the original comment.

“Every platform works this way, they're all set up to put giant red banners on your marketer's dashboards”

CriticizesComment from 15 Oct 2026 in “AdFection: Targeted ads turned into a pipeline for zero-click mercenary spyware”

“the GA4 version is too confusing and I miss it”

MixedComment from 9 Sep 2026 on Hacker News

“So you don't self host, you signup for google analytics.”

MixedComment from 6 Sep 2026 in “Cloud in a Bottle: making self-hosting accessible to everyone”

“I should not have to install a browser plug-in to opt out of Google analytics”

CriticizesComment from 6 Sep 2026 in “Music Theory for Programmers”

“participating in the internet stalking behaviour by integrating eg google analytics”

CriticizesComment from 14 Aug 2026 in “Text AI watermarks will always be trivial to remove”

“It doesn't guarantee privacy so I would recommend changing it to PostHog”

CriticizesComment from 5 Aug 2026 in “Show HN: ZeroCloudPDF Sign”

“TERRIBLE in actually providing useful data for making decisions for marketing and sales purposes”

CriticizesComment from 11 Jul 2026 in “Google Search lets creators know more about their reach”

“I own a small martech business that's a competitor to ga4”

MixedComment from 16 Jun 2026 in “Why is Meta destroying its engineering organization?”

“I have the google analytics import on my business endeavors, but why would I put it into a blog?”

MixedComment from 30 May 2026 in “What Is a Dickover?”

“Google analytics knows exactly who you are the second you access a site that uses Analytics.”

CriticizesComment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”

“Not great, and Google uses the data in all sorts of ways that they don't make obvious.”

MixedComment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”

“people who work for the government to handle medical data still don't know or don't care that google analytics sends data to google”

CriticizesComment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”

“It absolutely is that website deciding to trade data about their visitors in exchange for getting something for free.”

CriticizesComment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”

“Google uses the data in all sorts of ways that they don't make obvious.”

CriticizesComment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”

“perhaps Google analytics might make sense anywhere else except this”

CriticizesComment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”

“I can't help but feel frustrated, this is probably gonna negatively impact people who have talked on such suicide prevention websites.”

CriticizesComment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”

“It invades privacy like hell and the whole thing needs to be thought about in a different way.”

CriticizesComment from 13 May 2026 in “Dutch suicide prevention website shares data with tech companies without consent”

“"some benefits" is really underselling it though”

MixedComment from 13 May 2026 in “I Moved My Digital Stack to Europe”

“which then correlate entire traffic later-on, what a joke”

MixedComment from 8 May 2026 in “A web page that shows you everything the browser told it without asking”

“these analytics services are run by advertising companies that may use the data for other purposes”

CriticizesComment from 4 May 2026 in “US healthcare marketplaces shared citizenship and race data with ad tech giants”

“Most of the websites you visit are helping them build a profile of everything you do on the internet”

CriticizesComment from 27 Apr 2026 in “Google controls ~25% of global AI compute, with ~3.8M TPUs and 1.3M GPUs”

“Really disliked the complexity of GA's setup, especially around ad attribution.”

CriticizesComment from 4 Mar 2026 in “Show HN: Gobble – Yet Another OSS Alternative to Google Analytics/PostHog, etc.”

“make sure google analytics sees it, IDK but that probably matters because monopoly”

MixedComment from 3 Mar 2026 in “I'm losing the SEO battle for my own open source project”

“Current analytics tools like GA4 are blind to the AI-to-Site transition.”

CriticizesComment from 3 Mar 2026 in “Show HN: AI Referral Detector – See which AI sent traffic to your site”

“It's awful service in many ways, but because they're free and can afford to be free, they captured 80-90% of web analytics.”

MixedComment from 19 Feb 2026 in “Buses should not be "free"”

“it constitutes a complete record of UK citizen interactions with their own government, handed over to a US company on a silver platter.”

CriticizesComment from 19 Feb 2026 in “European Tech Alternatives”

“GA4 categorizes them as "(not set)" or "Direct" which completely breaks attribution”

CriticizesComment from 13 Feb 2026 on Hacker News

“without having the problem of web-wide surveillance that GA provides”

CriticizesComment from 12 Feb 2026 in “Jury told that Meta, Google 'engineered addiction' at landmark US trial”

“I joined Google Analytics in 2018 and had no idea that Analytics really meant "Tracking and Remarketing"”

CriticizesComment from 10 Feb 2026 in “Jury told that Meta, Google 'engineered addiction' at landmark US trial”

“I don't like the "third-party" aspect of GA but users of the most rudimentary product of that sort want to know how many unique visitors that got”

MixedComment from 9 Feb 2026 in “Canada, better the 28th EU member than the 51st US state”

“every bit of data collected through a google-analytic, doubleclick, etc. link can potentially be abused”

CriticizesComment from 28 Jan 2026 in “ICE and Palantir: US agents using health data to hunt illegal immigrants”

“standard analytics tools (GA4) were stripping the referrer data from newer sources”

CriticizesComment from 28 Jan 2026 in “I reverse-engineered "Direct" traffic and found 40% was AI bots”

“GA4 creates a black box around 'Direct' traffic and struggles with the new wave of AI referrals”

CriticizesComment from 21 Jan 2026 in “I built a multi-touch attribution engine that detects ChatGPT and "Dark" traffic”

“Google Analytics dumping 40% of my traffic into "Direct" and claiming credit for every sale”

CriticizesComment from 21 Jan 2026 in “I built a multi-touch attribution engine that detects ChatGPT and "Dark" traffic”

“great to add free Google services that enhanced my site/shared revenue”

RecommendsComment from 8 Jan 2026 in “AI and the Next Economy”

“Google Analytics helps rank fast for seo”

RecommendsComment from 3 Jan 2026 in “I optimised my vibe coding tech stack cost to $0”

“I consider it as malware running on my machine, and will not allow it.”

CriticizesComment from 27 Dec 2025 in “Migrating my web analytics from Matomo to Umami”

“Big analytics scripts like GA4 can double or triple page load times.”

CriticizesComment from 15 Nov 2025 on Hacker News

“The dashboard and insights they offer are built for enterprise (who has analysts) and not for most of the users.”

CriticizesComment from 13 Nov 2025 in “Google Analytics Copilot (GA4)”

“That seems like a bigger personal data leak than OpenAI doing anything here.”

CriticizesComment from 8 Nov 2025 in “Oddest ChatGPT leaks yet: Cringey chat logs found in Google Analytics tool”

Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.