Founding Sales
Founding Sales by Peter Kazanjyby Pete Kazanjy
Shares rank 12 of 24 business books by recommenders
Recommended as a practical guide to early-stage sales, and a free online version is available. Critics note the cold sales advice in the first half is dated.
Recommended as a practical guide to early-stage sales, and a free online version is available. Critics note the cold sales advice in the first half is dated.
4 people gave an opinion
- recommend it
- 4
- criticize it
- 0
- approval share
- 100%
Recommended in 2 of 13 months
- November 2025: not recommended
- December 2025: recommended
- January 2026: recommended
- February 2026: not recommended
- March 2026: not recommended
- April 2026: not recommended
- May 2026: not recommended
- June 2026: not recommended
- July 2026: not recommended
- August 2026: not recommended
- September 2026: not recommended
- October 2026: not recommended
- November 2026: not recommended (month in progress)
Why it doesn’t carry the badge
- 4 people recommend itNeeds 10 or more, not met.
- Nobody criticizes itNeeds 2 to 1 or better, met.
- Recommended in 2 of 13 monthsNeeds 4 or more, not met.
The same three rules apply to every product, and the badge can’t be bought. How the badge works
What people say about it
The reasons people give, with the number of comments that give each one. Open a reason to read what they said.
Why people recommend it
Each mark is one comment
Recommended as worth skimming
“I also recommend Founding Sales and think it would be worth the OP skimming.”
Comment from 28 Dec 2025 in “Ask HN: Resources to get better at outbound sales?” Other sales advice builds on it
“a lot of which is based on the Founding Sales book”
Comment from 20 Jan 2026 in “Claude Code as a Sales Guy” Available free online
“available for free online”
Comment from 21 Dec 2025 in “Ask HN: Resources to get better at outbound sales?”
What people warn about
Each mark is one comment
Cold sales advice is dated
“a bit dated now (skip the stuff about cold sales in the first half of the book)”
Comment from 27 Dec 2025 in “Ask HN: Resources to get better at outbound sales?”
Other business books people recommend
The four most recommended other business books, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.
| Product | Recommend | Criticize | Approval | Months | Owned | Badge |
|---|---|---|---|---|---|---|
| The Gervais Principleby Venkatesh Rao | 32 | 6 | 84% | 7 | — | Approved |
| The Lean Startupby Eric Ries | 32 | 6 | 84% | 5 | 10 yrs5 owners | Approved |
| Incorruptibleby Eric RIES | 23 | 11 | 68% | 4 | — | Approved |
| The Goalby Eliyahu M. Goldratt and Jeff Cox and Ensemble cast and Dwight Jon Zimmerman | 21 | 3 | 88% | 8 | — | Approved |
| Founding Salesby Pete KazanjyThis page | 4 | 0 | 100% | 2 | — | — |
What people said
All 4 comments that mention it, newest first. Each links to the original comment.
“a lot of which is based on the Founding Sales book”
“I also recommend Founding Sales and think it would be worth the OP skimming.”
“a bit dated now (skip the stuff about cold sales in the first half of the book)”
“available for free online”
Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.