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No Logo by Naomi Klein

by Naomi Klein

Shares rank 91 of 152 nonfiction books by recommenders

People recommend it for its detailed account of how branding expanded in the 1980s and 1990s, and how that mechanism works.

People recommend it for its detailed account of how branding expanded in the 1980s and 1990s, and how that mechanism works.

3 people gave an opinion

recommend it
3
criticize it
0
approval share
100%
Each figure is one person. RecommendsCriticizes

Recommended in 2 of 13 months

  1. November 2025: not recommended
  2. December 2025: not recommended
  3. January 2026: not recommended
  4. February 2026: not recommended
  5. March 2026: recommended
  6. April 2026: not recommended
  7. May 2026: not recommended
  8. June 2026: recommended
  9. July 2026: not recommended
  10. August 2026: not recommended
  11. September 2026: not recommended
  12. October 2026: not recommended
  13. November 2026: not recommended (month in progress)

Why it doesn’t carry the badge

  • 3 people recommend itNeeds 10 or more, not met.
  • Nobody criticizes itNeeds 2 to 1 or better, met.
  • Recommended in 2 of 13 monthsNeeds 4 or more, not met.

The same three rules apply to every product, and the badge can’t be bought. How the badge works

What people say about it

The reasons people give, with the number of comments that give each one. Open a reason to read what they said.

Why people recommend it

Each mark is one comment

  • Detailed history of branding's expansion

    “does a great job diving into the expansion of branding that happened around the 80s and into the 90s”

    Comment from 5 Mar 2026 in “The Brand Age”
  • Clear explanation of the branding mechanism

    “It basically explains this mechanism in great detail.”

    Comment from 23 Jun 2026 in “Cyberdecks, going analog, and convivial technology”

Other nonfiction books people recommend

The four most recommended other nonfiction books, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.

No Logo by Naomi Klein compared with 4 alternatives
ProductRecommendCriticizeApprovalMonthsOwnedBadge
The Cuckoo's Eggby Cliff Stoll400100%8—Approved
Amusing Ourselves to Deathby Neil Postman360100%91 yr3 ownersApproved
The Anxious Generationby Jonathan Haidt241267%10—Approved
Bullshit Jobsby David Graeber201263%8——
No Logoby Naomi KleinThis page30100%2——
See all 152 nonfiction books, ranked

What people said

2 of the 3 comments that mention it, newest first. Each links to the original comment.

“It basically explains this mechanism in great detail.”

RecommendsComment from 23 Jun 2026 in “Cyberdecks, going analog, and convivial technology”

“does a great job diving into the expansion of branding that happened around the 80s and into the 90s”

RecommendsComment from 5 Mar 2026 in “The Brand Age”

Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.