# No Logo by Naomi Klein

Hacker Approved page: https://hackerapproved.com/p/no-logo/

3 people recommended No Logo by Naomi Klein in Hacker News comments and none criticized it, November 2025 to October 2026. It was recommended in 2 of 12 months, in 2 threads. It does not meet the Hacker Approved badge rule.

2 of the 3 people who recommend it commented in one thread, “Cyberdecks, going analog, and convivial technology”.

**Verdict:** People recommend it for its detailed account of how branding expanded in the 1980s and 1990s, and how that mechanism works.

Summary written by Claude from 2 comments.

## Why people recommend it

- Detailed history of branding's expansion (1 comment in the sample): "does a great job diving into the expansion of branding that happened around the 80s and into the 90s" ([source](https://news.ycombinator.com/item?id=47267988))
- Clear explanation of the branding mechanism (1 comment in the sample): "It basically explains this mechanism in great detail." ([source](https://news.ycombinator.com/item?id=48643299))

## Other nonfiction books people recommend

- [The Cuckoo's Egg by Cliff Stoll](https://hackerapproved.com/p/cuckoo-s-egg/): 38 recommend, 1 mixed, 0 criticize
- [Amusing Ourselves to Death by Neil Postman](https://hackerapproved.com/p/amusing-ourselves-to-death/): 30 recommend, 5 mixed, 0 criticize
- [The Anxious Generation by Jonathan Haidt](https://hackerapproved.com/p/anxious-generation/): 21 recommend, 1 mixed, 11 criticize
- [Enshittification by Cory Doctorow](https://hackerapproved.com/p/enshittification/): 18 recommend, 1 mixed, 1 criticize

## The badge

A product earns the Hacker Approved badge when at least 10 people recommend it, recommenders outnumber critics at least 2 to 1 (mixed feelings count toward neither side), it was recommended in at least 4 of the 12 months and in at least 5 different threads, and no single thread supplies more than half of the people who recommend it. Health and money products are never badged.

## Cite as

Hacker Approved, "No Logo by Naomi Klein", https://hackerapproved.com/p/no-logo/ (3 recommend, 0 mixed, 0 criticize; Hacker News comments, November 2025 to October 2026).

Counts updated 2 Nov 2026, with data through October 31, 2026.