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Instagram

Ranked 5 of 31 social networks by recommenders

Used to keep up with friends, discover creators, books and shows, and reach audiences for free, though critics call it addictive and say ads and algorithmic feeds bury friends' posts.

Used to keep up with friends, discover creators, books and shows, and reach audiences for free, though critics call it addictive and say ads and algorithmic feeds bury friends' posts.

930 people gave an opinion

recommend it
212
criticize it
718
approval share
23%
Each figure is 10 people. RecommendsCriticizes

Recommended in 12 of 13 months

  1. November 2025: recommended
  2. December 2025: recommended
  3. January 2026: recommended
  4. February 2026: recommended
  5. March 2026: recommended
  6. April 2026: recommended
  7. May 2026: recommended
  8. June 2026: recommended
  9. July 2026: recommended
  10. August 2026: recommended
  11. September 2026: recommended
  12. October 2026: recommended
  13. November 2026: not recommended (month in progress)

Owned for 5 years

Median of the 10 owners who said how long they have had it.

Each square is one year.

Why it doesn’t carry the badge

  • 212 people recommend itNeeds 10 or more, met.
  • 0.2 recommenders for every criticNeeds 2 to 1 or better, not met.
  • Recommended in 12 of 13 monthsNeeds 4 or more, met.

The same three rules apply to every product, and the badge can’t be bought. How the badge works

What people say about it

The reasons people give, with the number of comments that give each one. Open a reason to read what they said.

Why people recommend it

Each mark is one comment

  • Discovering creators, books and events

    “I've had far more success personally in growing my reading list with books I ended up loving by following a few people on Instagram”

    Comment from 12 Aug 2026 in “The Essential Question: "What should I read next?"”

    “I like my twitter, youtube and insta recommendations and have discovered many new creators who I wouldn't have otherwise.”

    Comment from 11 Sep 2026 in “Instagram's head says engagement falls by half without the algorithm”

    “I've booked a lot of shows through Instagram ads actually. Shows I learnt about only through those ads”

    Comment from 21 May 2026 in “Google officially announces that ads will be included in AI Mode search results”
  • Free reach for small businesses

    “People are getting access to an instantaneous global publishing platform with hundreds of millions of eyeballs at zero cost to themselves.”

    Comment from 17 Nov 2025 in “This site estimates Meta's revenue from your IG use, and sends them an invoice”

    “has been a boon for small businesses, providing them visibility in the marketplace that was previously unavailable to them”

    Comment from 10 Feb 2026 in “Jury told that Meta, Google 'engineered addiction' at landmark US trial”

    “the best solutions I've seen to this problem seem to be arising on instagram due to its good location based advertising”

    Comment from 16 Jan 2026 in “Ask HN: How can we solve the loneliness epidemic?”
  • Staying connected with friends

    “the friction is so low so I get to see a lot of stuff my friends, acquaintances and especially just people”

    Comment from 23 Apr 2026 in “Using the internet like it's 1999”

    “allows me to maintain relationships with people I am unable to physically see for long periods”

    Comment from 27 Apr 2026 in “I Bought Friendster for $30k – Here's What I'm Doing with It”

    “I deleted Instagram a few years ago. Unfortunately too many restaurants and friends want to connect there”

    Comment from 1 Jun 2026 in “I made my phone slow on purpose”
  • Communities for any interest

    “There's still a community for any subject on both Facebook and Instagram except it's all buried under spam and bad intentions.”

    Comment from 7 Aug 2026 in “Meta Ordered to Pay $942M to Address Harm to Kids from Social Media”

    “Instagram is 'the' dating app as you can vet people better and see if they have any social proof”

    Comment from 14 May 2026 in “The Dating App Swipe Is Dying. What Comes Next May Be Worse”

What people warn about

Each mark is one comment

  • Addictive engagement-driven design

    “Instagram is stealing my wife. Literally, the mental rot it inspires from echo chambers makes sensible human conversation sadly very hard.”

    Comment from 28 Jul 2026 in “Google Discloses $94.1B in SpaceX Stock, Marking 6% Stake”

    “you need to specifically adjust your feed every time you open the app, which makes it kind of useless against the addictive nature of it”

    Comment from 1 Jun 2026 in “Malaysia enforces ban on social media accounts for children younger than 16”

    “Instagram doesn't go to people and ask them what they want, they study behavioral psychology to get people to use their products more.”

    Comment from 19 Feb 2026 in “Mark Zuckerberg Grilled on Usage Goals and Underage Users at California Trial”
  • Algorithm buries followed accounts

    “Instagram until about 2 years ago was pretty cool about just showing you people you follow instead of dumping unwanted algorithmic shit on you.”

    Comment from 11 Dec 2025 in “Meta shuts down global accounts linked to abortion advice and queer content”

    “If you read anything from FB/Insta etc., you have outsourced what will come next in your feed.”

    Comment from 11 Nov 2025 in “I refuse to date someone who uses ChatGPT”

    “When I open Instagram that is still connected to all my old friends, class mates, travel buddies and whatever I get 90% third party ads and 10% posts”

    Comment from 7 Sep 2026 in “It's time for Mark Zuckerberg to resign from Meta”
  • Spam and erratic moderation

    “There's still a community for any subject on both Facebook and Instagram except it's all buried under spam and bad intentions.”

    Comment from 7 Aug 2026 in “Meta Ordered to Pay $942M to Address Harm to Kids from Social Media”

    “The moderation policies have always been a bit erratic with instagram, even worse since they fired all of their moderators last year and moved a lot of it to AI.”

    Comment from 11 Dec 2025 in “Meta shuts down global accounts linked to abortion advice and queer content”

    “Your Instagram account has been suspended. This is because your account, or activity on it, doesn't follow our Community Standards on account integrity.”

    Comment from 9 Sep 2026 in “How I advertise malicious software on Google Ads”
  • Feed flooded with ads

    “When I open Instagram that is still connected to all my old friends, class mates, travel buddies and whatever I get 90% third party ads and 10% posts”

    Comment from 7 Sep 2026 in “It's time for Mark Zuckerberg to resign from Meta”

    “Not that they will give you much action on that without the sweet sweet accelerant of ad money.”

    Comment from 12 Jun 2026 in “How to automate Instagram engagements with computer vision (and get banned)”

Other social networks people recommend

The four most recommended other social networks, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.

Instagram compared with 4 alternatives
ProductRecommendCriticizeApprovalMonthsOwnedBadge
Bluesky31740144%121 yr5 owners—
Facebook2891,33818%1314 yrs42 owners—
Mastodon27322055%123 yrs12 owners—
X (formerly Twitter)26498421%1313 yrs13 owners—
InstagramThis page21271823%125 yrs10 owners—
See all 31 social networks, ranked

What people said

40 of the 1,120 comments that mention it, newest first. Each links to the original comment.

“it's reasonable to call YouTube (and instagram, which also gets the same treatment) two of the all time best corporate acquisitions”

RecommendsComment from 29 Oct 2026 in “Google Search is now less than half of Alphabet’s revenue”

“I like my twitter, youtube and insta recommendations and have discovered many new creators who I wouldn't have otherwise.”

MixedComment from 11 Sep 2026 in “Instagram's head says engagement falls by half without the algorithm”

“Your Instagram account has been suspended. This is because your account, or activity on it, doesn't follow our Community Standards on account integrity.”

CriticizesComment from 9 Sep 2026 in “How I advertise malicious software on Google Ads”

“When I open Instagram that is still connected to all my old friends, class mates, travel buddies and whatever I get 90% third party ads and 10% posts”

CriticizesComment from 7 Sep 2026 in “It's time for Mark Zuckerberg to resign from Meta”

“The reality: When the teen exceeds their set daily watch time limit, the notification includes option to skip and continue watching”

CriticizesComment from 26 Aug 2026 in “Meta reaches $17B settlement over social media harms to children”

“I've had far more success personally in growing my reading list with books I ended up loving by following a few people on Instagram”

RecommendsComment from 12 Aug 2026 in “The Essential Question: "What should I read next?"”

“if you have an Instagram account they'll try to give you a Threads account and photos I post to Insta automatically go to Threads”

MixedComment from 11 Aug 2026 in “Bluesky's active user base is shrinking as its focus expands beyond the app”

“child trafficking being advertised through Instagram with public but non explicit photos, and Meta's failure to remove that content”

CriticizesComment from 7 Aug 2026 in “Meta Ordered to Pay $942M to Address Harm to Kids from Social Media”

“There's still a community for any subject on both Facebook and Instagram except it's all buried under spam and bad intentions.”

MixedComment from 7 Aug 2026 in “Meta Ordered to Pay $942M to Address Harm to Kids from Social Media”

“Instagram is stealing my wife. Literally, the mental rot it inspires from echo chambers makes sensible human conversation sadly very hard.”

CriticizesComment from 28 Jul 2026 in “Google Discloses $94.1B in SpaceX Stock, Marking 6% Stake”

“This guy on instagram does a good job of highlighting this (and other unsafe roadside hazards).”

RecommendsComment from 21 Jul 2026 in “Flock Credibility Lost as It Repeatedly Lies to City Councils, Police, & Public”

“they can be dangerous and people don't understand what they're getting into when they download, say, Instagram, for the first time”

CriticizesComment from 11 Jul 2026 in “EU Commission: addictive design Instagram and Facebook in breach of the DSA”

“"the algorithm" (of Twitter/X, FB, Instagram, YouTube, Google, everyone) has propagandising biases that damage society”

MixedComment from 11 Jul 2026 in “AI 2040 and the Cult of Intelligence”

“Most large tech companies buy late and struggle to integrate the products and teams they acquire without creating massive damage. He didn’t. Twice.”

RecommendsComment from 6 Jul 2026 in “Zuckerberg says AI agent development going slower than expected”

“The only good strategic decisions that he was ever made were the acquisitions of Instagram and Whatsapp.”

RecommendsComment from 3 Jul 2026 in “Zuckerberg 'Admits' Meta's Layoffs Were Ineffective”

“Identifying to acquire WhatsApp & Instagram, both laughed at when bought for the acquisition price at that time, now massive businesses for Meta”

RecommendsComment from 23 Jun 2026 in “Mark Zuckerberg directed meta to create a prediction markets app”

“IG is firmly entrenched in modern society and culture, they make insane amounts of money off of that.”

RecommendsComment from 18 Jun 2026 in “Meta head of product for 'AI for work' transformation is leaving company”

“Not that they will give you much action on that without the sweet sweet accelerant of ad money.”

MixedComment from 12 Jun 2026 in “How to automate Instagram engagements with computer vision (and get banned)”

“I deleted Instagram a few years ago. Unfortunately too many restaurants and friends want to connect there”

MixedComment from 1 Jun 2026 in “I made my phone slow on purpose”

“you need to specifically adjust your feed every time you open the app, which makes it kind of useless against the addictive nature of it”

CriticizesComment from 1 Jun 2026 in “Malaysia enforces ban on social media accounts for children younger than 16”

“I've booked a lot of shows through Instagram ads actually. Shows I learnt about only through those ads”

RecommendsComment from 21 May 2026 in “Google officially announces that ads will be included in AI Mode search results”

“Instagram is 'the' dating app as you can vet people better and see if they have any social proof”

RecommendsComment from 14 May 2026 in “The Dating App Swipe Is Dying. What Comes Next May Be Worse”

“all of the other major investments by the company have been acquisitions. Instagram, WhatsApp, Oculus.”

MixedComment from 9 May 2026 in “Meta Shuts Down End-to-End Encryption for Instagram Messaging”

“allows me to maintain relationships with people I am unable to physically see for long periods”

RecommendsComment from 27 Apr 2026 in “I Bought Friendster for $30k – Here's What I'm Doing with It”

“the friction is so low so I get to see a lot of stuff my friends, acquaintances and especially just people”

RecommendsComment from 23 Apr 2026 in “Using the internet like it's 1999”

“it's much better to follow their work on the standard architecture of Instagram than on their own handcrafted and "beautiful" website”

RecommendsComment from 5 Apr 2026 in “What if the browser built the UI for you?”

“"The people on it" is not as much of a thing as you might be used to from social media like Instagram, Reddit, Tumblr, or HN.”

MixedComment from 23 Feb 2026 in “Loops is a federated, open-source TikTok”

“i have found the ads sometimes incredibly helpful - sometimes exactly the thing i am looking for”

RecommendsComment from 22 Feb 2026 in “Attention Media ≠ Social Networks”

“Instagram doesn't go to people and ask them what they want, they study behavioral psychology to get people to use their products more.”

CriticizesComment from 19 Feb 2026 in “Mark Zuckerberg Grilled on Usage Goals and Underage Users at California Trial”

“has been a boon for small businesses, providing them visibility in the marketplace that was previously unavailable to them”

MixedComment from 10 Feb 2026 in “Jury told that Meta, Google 'engineered addiction' at landmark US trial”

“this is a common complaint about Instagram is that it feels impossible to find a reel based on keywords”

MixedComment from 10 Feb 2026 in “TikTok's 'Addictive Design' Found to Be Illegal in Europe”

“The real plague is the infinite scroll, engagement-farming social media like Twitter, post-newsfeed Facebook, Instagram, or TikTok.”

CriticizesComment from 9 Feb 2026 in “Discord Launches Teen-by-Default Settings Globally”

“the best solutions I've seen to this problem seem to be arising on instagram due to its good location based advertising”

RecommendsComment from 16 Jan 2026 in “Ask HN: How can we solve the loneliness epidemic?”

“Youtube and Instagram were useful and fun to start with (say, the first 10 years), in a limited capacity they still are.”

RecommendsComment from 26 Dec 2025 in “Rob Pike Goes Nuclear over GenAI”

“Instagram until about 2 years ago was pretty cool about just showing you people you follow instead of dumping unwanted algorithmic shit on you.”

MixedComment from 11 Dec 2025 in “Meta shuts down global accounts linked to abortion advice and queer content”

“The moderation policies have always been a bit erratic with instagram, even worse since they fired all of their moderators last year and moved a lot of it to AI.”

CriticizesComment from 11 Dec 2025 in “Meta shuts down global accounts linked to abortion advice and queer content”

“connected to other data leaked by people using Facebook, Facebook Messenger, Instagram or other Facebook properties”

MixedComment from 24 Nov 2025 in “Signal knows who you're talking to (2023)”

“People are getting access to an instantaneous global publishing platform with hundreds of millions of eyeballs at zero cost to themselves.”

RecommendsComment from 17 Nov 2025 in “This site estimates Meta's revenue from your IG use, and sends them an invoice”

“If you read anything from FB/Insta etc., you have outsourced what will come next in your feed.”

MixedComment from 11 Nov 2025 in “I refuse to date someone who uses ChatGPT”

“if you can't do YouTube, Facebook, Tiktok, INsta, etc... your speech will not be heard by anyone”

MixedComment from 5 Nov 2025 in “YouTube erased more than 700 videos documenting Israeli human rights violations”

Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.