Hoka running shoes

Every quote

The 24 most detailed of 31 comments. Each links to the original.

1. Karl Meltzer broke the Appalachian Trail record in them, and whoever was doing marketing then really blew a big bubble with that result.

   Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

2. They are also wildly supportive and absolutely suitable for wear as a non athlete who walks or is on their feet a lot.

   Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

3. Hoka is positioned as a runners shoe. They have a variety of models based on the type of running you need

   Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

4. They make excellent running shoes for beginners and decent running shoes for more serious athletes.

   Mixed · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

5. I have been really impressed with their ability to really attack and market their products

   Recommends · Jan 2026 · in “Nike's Crisis and the Economics of Brand Decay”

6. Hoka (like many other brands with running lineages) was careful not to devalue its brand.

   Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

7. They are comfortable for many hours on your feet.

   Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

8. Hoka did and reaped massive rewards as a result.

   Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

9. Would highly recommend them as everyday shoes.

   Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

10. On and Hoka have been eating their lunch.

    Recommends · Jan 2026 · in “Nike's Crisis and the Economics of Brand Decay”

11. Hoka makes excellent running shoes.

    Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

12. they do not look fashionable

    Mixed · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

13. they are more expensive while being less performant and even worse lasting

    Criticizes · Jan 2026 · in “Nike's Crisis and the Economics of Brand Decay”

14. all the brands you mentioned are just so ugly and simply not cool

    Criticizes · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

15. Hoka/Ons shoes have major quality issues

    Criticizes · Aug 2026 · in “The Amazon Tax”

16. Hoka is great. I have several pairs. I tend to go through a couple of pairs a year.

    Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

17. Good shoes like Brooks or Hoka and a good sleep schedule and it's doable.

    Recommends · May 2026 · in “Can we have the day off?”

18. some Hoka are OK (except the terrible blue logo)

    Mixed · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

19. While Hoka probably executed extremely well

    Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

20. both of which I think are great shoes

    Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

21. these shoes are everything advertised

    Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

22. I tried one and I'm not coming back

    Recommends · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”

23. I've tried them recently and I've been thoroughly disappointed in them.

    Criticizes · Jan 2026 · in “Nike's Crisis and the Economics of Brand Decay”

24. even my widest Hokas are tight in comparison

    Criticizes · Sep 2026 · in “Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout”