# The Four Steps to the Epiphany by Steve Blank

3 Hacker News commenters recommended The Four Steps to the Epiphany by Steve Blank and 0 criticized it, November 2025 to November 2026. It was recommended in 3 of 13 months.

**Verdict:** Recommended for startup go-to-market: knowing who wants your product, what they want, and how to reach them. No critical comments were recorded.

## Why people recommend it

- Covers who wants the product (1 comments): "You can’t sell a product if you don’t know who wants it or what they want or how to reach them." ([source](https://news.ycombinator.com/item?id=49922667))
- Seen as best startup-focused book (1 comments): "The best books about this from a startup POV are by a guy named Steve Blank" ([source](https://news.ycombinator.com/item?id=48461785))
- Useful section on who to involve (1 comments): "Steve Blank has a nice segment on the ideal people to involve here" ([source](https://news.ycombinator.com/item?id=48908977))

## Alternatives hackers recommend

- [The Gervais Principle by Venkatesh Rao](https://hackerapproved.com/p/gervais-principle.md): 32 recommend
- [The Lean Startup by Eric Ries](https://hackerapproved.com/p/lean-startup.md): 32 recommend
- [Incorruptible by Eric Ries](https://hackerapproved.com/p/incorruptible.md): 23 recommend
- [The Goal by Eliyahu Goldratt](https://hackerapproved.com/p/goal.md): 21 recommend
- [Never Split the Difference by Chris Voss](https://hackerapproved.com/p/never-split-the-difference.md): 13 recommend

## Where to get it

- [See price on Amazon](https://www.amazon.com/dp/1119690358?tag=hackerapprove-20) (affiliate link)
- [Bookshop.org](https://bookshop.org/a/130825/9781119690351) (affiliate link)

## Cite as

Hacker Approved, "The Four Steps to the Epiphany by Steve Blank", https://hackerapproved.com/p/four-steps-to-the-epiphany/ (counts from 1,795,640 Hacker News comments, November 2025 to November 2026).