Ferrari Luce

“The Luce brings much from the world of F1, including high performance cooling systems that cost 100x the price”

“This gold-plated, diamond-encrusted, crystal-studded bullshit will roll downhill towards the dealers' customers”

“The Luce doesn't really fit the image they've cultivated and is not distinctive enough from the rest of the market.”

“The type of buttons, how you use them, how they feel, is for me part of the design.”

“it just doesn't really hit any Ferrari design language, or even do something interesting enough to justify the extreme cost”

“It's acceleration by itself isn't noteworthy for it's class but it's a Ferrari and they don't really half ass these things.”

“Luce's is more of an underwhelmed look, especially with the outstanding interior design”

“I have a clue about IRL UX of touchscreen only car interfaces and this clearly miles ahead.”

“I like how it looks but it does look like a BYD car instead of a Ferrari.”

“Ferrari releasing this feels like saying "our ethos does not matter". This thing should've been a sports car through and through”

“The exterior looks like a continuation of the last 20 years of car designs in general”

“This doesn't look like a Ferrari, which is fine. There's nothing wrong with coloring outside the lines.”

“The dash alone represents an extremely rare (and expensive) piece of engineering.”

“I am really and truly blown away by the interior. It's really quite handsome and well-designed.”

“the interior looks nice, simple, button-oriented, and I like the pivoting center console”

“It doesn't look like any other car, though it still obviously looks like a car”

“Sure, the Ferrari is a bit faster, but I'm not convinced it's a qualitative difference.”

“I actually enjoyed the "smooth pebble" aerodynamic design of the exterior.”

“The exterior has lost all brand recognition and for a brand that is so focused on design I can't see this being anything more than a massive slip up”

“it dropped almost all of the brands' identity and design language in favor of becoming a more "uniform sportscar design"”

“As an Italian, this design feels like an insult and it's mental that a company like Ferrari even approved such a project.”

“The back looks nice, but from the profile and front/top this is really unlike a Ferrari.”

“it's just very standard EV. When you buy a Ferrari though you want it to stand it”

“I definitely think they could have made it more sporty, and that might have hit a sweet spot.”

“This Ferrari will be colossally better in terms of build quality, ergonomics and handling”

“This Leaf/Luce side-profile similarity is completely antithetical to that "Wow!" factor.”

“a lot of excellent new tech in a package that just won't get the motor(s) firing for most people”

“Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle.”

“lots of retro physical switches, etc. The exterior doesn't look like a normal Ferrari but maybe that's on purpose.”

“But starting at $600k for that? It's clear they'd like to have a Lamborghini Urus like sales success that's not exactly a traditional style Ferrari but this thing seems like a total miss.”

“It's retro-modern and has clear inspiration from Ferraris of the 80's and 90's.”

“I think this is a brilliant solution that combines the best of the physical and virtual worlds.”

“The handle and palm rest, in particular, stick out to me as a step up for anything with a touch screen.”

“the central control panel has lots of physical switches (Musk would hate it)”

“There's a lack of consistency on the wheel controls that make this look more like a UX showcase rather than a usable interface.”

“Very little care on aligning the design to the brand design, except for the seat and a few selector switches”

“I like all of the individual elements, but they don't work together visually.”

“It looks very much like something out of the Alien universe. I kind of love it.”

“altogether it still seems like disparate components who share design language, just slapped into a vehicle”

“Using round oleds with inset bezels and physical needles to emulate a traditional 90s (and earlier) gauge cluster is an interesting idea.”