AVIF
Image format
Free, royalty-free image format that gives smaller files than JPEG and WebP at comparable quality. Caveats: slow encoding and uneven browser support.
46 people recommended AVIF in Hacker News comments, 21 had mixed feelings and 42 criticized it, November 2025 to October 2026.
Summary written by Claude from 52 comments. It was written before the November 2026 recount, and 51 of those comments still count.
109 people gave an opinion
- recommend it
- 46
- mixed feelings
- 21
- warn against or regret it
- 42
The record
Recommended in 8 of 12 months
In 23 different threads.
- November 2025: recommended
- December 2025: recommended
- January 2026: recommended
- February 2026: not recommended
- March 2026: not recommended
- April 2026: not recommended
- May 2026: recommended
- June 2026: recommended
- July 2026: not recommended
- August 2026: recommended
- September 2026: recommended
- October 2026: recommended
Why it doesn’t carry the badge
- 46 people recommend itNeeds 10 or more, met.
- 1 recommender for every criticNeeds 2 to 1 or better, not met.
- Recommended in 8 of 12 monthsNeeds 4 or more, met.
- Recommended in 23 threadsNeeds 5 or more, met.
- The biggest thread supplies 33% of its recommendersNeeds half or less, met.
The same rules apply to every product, and the badge can’t be bought. Mixed feelings count toward neither side. How the badge works
What people say about it
Reasons grouped from a sample of 40 of the 181 opinions about it, picked in proportion to how many people recommend it, have mixed feelings and criticize it. Each mark is one comment in the sample. Open a reason to read what they said.
Why people recommend it
Each mark is one comment
Smaller files at comparable quality
“avif is typically significantly better at small files sizes where loading speed (or saving data) is the priority”
Comment from 7 Oct 2026 in “Shipping JPEG XL in Chrome” “Smaller AVIF images look ok, but the equivalently sized JXL images look way worse, so I gladly serve AVIF.”
Comment from 2 Dec 2025 in “Google unkills JPEG XL?” “I changed all my .jpg files to .avif a few years ago. The benefit I get is much more than 20%.”
Comment from 14 Sep 2026 in “The case against JPEG XL” - Comment from 1 Dec 2025 in “Google unkills JPEG XL?”
- Comment from 31 Jan 2026 in “Animated AVIF for the Modern Web”
- Comment from 14 Sep 2026 in “The case against JPEG XL”
- Comment from 8 Oct 2026 in “Shipping JPEG XL in Chrome”
- Comment from 7 Oct 2026 in “Shipping JPEG XL in Chrome”
- Comment from 30 Oct 2026 in “H.264 Is Magic (2016)”
- Comment from 17 Jun 2026 in “Image Compression”
Strong for animated images
“I'm guessing the better suggestion would be to use apng or animated avif if you are looking for a proper gif alternative.”
Comment from 14 Jan 2026 in “Chromium Has Merged JpegXL” “Especially for animated images. Comparing webp or avif sizes to gif is easily a factor of five to ten when animated.”
Comment from 11 Oct 2026 in “I guess I'm using WebP now?” “you can zoom in on an AVIF so for actual animated images it wins on that front”
Comment from 11 Oct 2026 in “I guess I'm using WebP now?” Free and royalty-free
“AVIF is also free, and since it's literally the I-frame of an AV1 stream, it can be decoded directly on the GPU”
Comment from 17 Oct 2026 in “JPEG XL vs. AVIF for web use-cases” “AVIF is royalty-free, with open-source implementations not developed by Google.”
Comment from 14 Sep 2026 in “The case against JPEG XL” Widely supported by browsers
“Way wider browser adoption, potential to evolve together with AV#, since it's using a container format”
Comment from 10 Dec 2025 in “When a video codec wins an Emmy” “It's widely supported by browsers, and rivals JPEG XL in being the best lossy image format.”
Comment from 21 Jan 2026 in “JPEG XL Demo Page”
What people warn about
Each mark is one comment
Slow encoding and heavy CPU use
“avif was even better compression for some cases, but seems to take a long time to generate, and less widespread browser support.”
Comment from 11 Oct 2026 in “I guess I'm using WebP now?” “it's smaller than WEBP in the normal modes (s6; s>=7 switches to real-time mode which sucks and s3 takes centuries”
Comment from 31 Oct 2026 in “H.264 Is Magic (2016)” “Sadly a folder full of avif files will make pretty much any consumer cpu in existence chug like mad”
Comment from 31 Jan 2026 in “Animated AVIF for the Modern Web” - Comment from 31 Jan 2026 in “Animated AVIF for the Modern Web”
Only wins at very low quality
“AVIF is better but only equal or worse at decent, visually transparent bitrates.”
Comment from 25 Aug 2026 in “Firefox 157 will include JPEG XL by default on all platforms” “AVIF only comes out as superior at extreme compression ratios at much lower bit rates than are typically used for web images”
Comment from 24 Nov 2025 in “Chrome Jpegxl Issue Reopened” “no its not remotely competitive with JXL, the only benchmarks it trades blows are ones with laughably low quality settings”
Comment from 2 Dec 2025 in “Google unkills JPEG XL?” Trails JPEG XL on features
“AVIF does seem to have at least a couple of downsides compared to JXL like max 12-bit depth”
Comment from 14 Sep 2026 in “The case against JPEG XL” “It seems quite limited compared to the JPEG XL ability to truncate the bitstream anywhere”
Comment from 14 Sep 2026 in “The case against JPEG XL” Uneven browser and tool support
“There is also AVIF format which is newer and better but it needs to still mature a bit with better support/compatability.”
Comment from 18 Mar 2026 in “JPEG Compression”
What people recommend instead
The same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.
| Product | Recommend | Mixed | Criticize | Approval | Months | Had for | Badge |
|---|---|---|---|---|---|---|---|
| JPEG XL | 137 | 23 | 59 | 70% | 11 | — | Approved |
| AVIFThis page | 46 | 21 | 42 | 52% | 8 | — | — |
What people said
40 of the 181 opinions about it, picked in proportion to the three counts, newest first. Each links to the original comment.
“it's smaller than WEBP in the normal modes (s6; s>=7 switches to real-time mode which sucks and s3 takes centuries”
“they tend to use webp and avif, which are much smaller for the same quality”
“they think that people are using 3G but with a computer with a fast CPU (to decode AVIF”
“AVIF is also free, and since it's literally the I-frame of an AV1 stream, it can be decoded directly on the GPU”
“Every single webpage I've seen with webp / avif images also had autoplaying videos, intrusive ads, and megabytes of JS”
“the beautiful highlights on the car have been erased and replaced with something plausible”
“you can zoom in on an AVIF so for actual animated images it wins on that front”
“avif was even better compression for some cases, but seems to take a long time to generate, and less widespread browser support.”
“Especially for animated images. Comparing webp or avif sizes to gif is easily a factor of five to ten when animated.”
“AVIF is vastly more efficient at any fidelity target with reasonably modern encoders”
“the very slow encode speed made it unsuitable without paying for a larger server”
“I would say webp/jxl/avif is anti-general compute, since they require very recent software.”
“avif is typically significantly better at small files sizes where loading speed (or saving data) is the priority”
“AVIF beats jpg and png just about on every metric when compression is required”
“I don't like the lack of consistency and some of the artifacts to the point where I'd prefer not using progressive encoding”
“the demo proves that AVIF can deliver a usable image with up to 3x as fewer bytes as JXL”
“AVIF does seem to have at least a couple of downsides compared to JXL like max 12-bit depth”
“IMO animated picture formats like .avifs are very backwards and don't add much”
“It seems quite limited compared to the JPEG XL ability to truncate the bitstream anywhere”
“I changed all my .jpg files to .avif a few years ago. The benefit I get is much more than 20%.”
“I believe AVIF requires tiling in order to parallelize, which causes artifacts at tile boundaries.”
“AVIF does well across the board, so if you feel compelled to pick a single format to use, AVIF would be a better choice”
“any hardware decoding support AVIF will get is likely to be restrained to common video scenarios”
“AVIF's "progressive decoding" serves no technical benefit and is only a minor ergonomic benefit”
“AVIF is royalty-free, with open-source implementations not developed by Google.”
“AVIF is better but only equal or worse at decent, visually transparent bitrates.”
“The compression ratios with AVIF are ridiculous compared to older formats.”
“There is also AVIF format which is newer and better but it needs to still mature a bit with better support/compatability.”
“smaller file size, transparency support and circumventing autoplay restrictions on Safari”
“AV1/AVIF is better in every way but in the real world it's too taxing on ordinary hardware.”
“Sadly a folder full of avif files will make pretty much any consumer cpu in existence chug like mad”
“It's widely supported by browsers, and rivals JPEG XL in being the best lossy image format.”
“I'm guessing the better suggestion would be to use apng or animated avif if you are looking for a proper gif alternative.”
“Way wider browser adoption, potential to evolve together with AV#, since it's using a container format”
“Smaller AVIF images look ok, but the equivalently sized JXL images look way worse, so I gladly serve AVIF.”
“no its not remotely competitive with JXL, the only benchmarks it trades blows are ones with laughably low quality settings”
“AVIF is significantly better than JPEG/WebP in compression efficiency at comparable quality”
“There's no particular reason for an image format based on video codec keyframes to ever support a lot of the advanced features”
“AVIF only comes out as superior at extreme compression ratios at much lower bit rates than are typically used for web images”
“it looks like the AVIF just made up some probable-looking blobs of light that don't look that much like the original”
Counts come from 1,791,911 Hacker News comments labeled by Claude, November 2025 to October 2026, with data through October 31, 2026. Counts updated 2 Nov 2026. How we count. Report a mistake.