Hacker ApprovedDepartments

AVIF

Image format

Free, royalty-free image format that gives smaller files than JPEG and WebP at comparable quality. Caveats: slow encoding and uneven browser support.

46 people recommended AVIF in Hacker News comments, 21 had mixed feelings and 42 criticized it, November 2025 to October 2026.

Summary written by Claude from 52 comments. It was written before the November 2026 recount, and 51 of those comments still count.

109 people gave an opinion

recommend it
46
mixed feelings
21
warn against or regret it
42

The record

Each figure is one person. RecommendsMixed feelingsCriticizes

Recommended in 8 of 12 months

In 23 different threads.

  1. November 2025: recommended
  2. December 2025: recommended
  3. January 2026: recommended
  4. February 2026: not recommended
  5. March 2026: not recommended
  6. April 2026: not recommended
  7. May 2026: recommended
  8. June 2026: recommended
  9. July 2026: not recommended
  10. August 2026: recommended
  11. September 2026: recommended
  12. October 2026: recommended

Why it doesn’t carry the badge

  • 46 people recommend itNeeds 10 or more, met.
  • 1 recommender for every criticNeeds 2 to 1 or better, not met.
  • Recommended in 8 of 12 monthsNeeds 4 or more, met.
  • Recommended in 23 threadsNeeds 5 or more, met.
  • The biggest thread supplies 33% of its recommendersNeeds half or less, met.

The same rules apply to every product, and the badge can’t be bought. Mixed feelings count toward neither side. How the badge works

What people say about it

Reasons grouped from a sample of 40 of the 181 opinions about it, picked in proportion to how many people recommend it, have mixed feelings and criticize it. Each mark is one comment in the sample. Open a reason to read what they said.

Why people recommend it

Each mark is one comment

  • Smaller files at comparable quality

    “avif is typically significantly better at small files sizes where loading speed (or saving data) is the priority”

    Comment from 7 Oct 2026 in “Shipping JPEG XL in Chrome”

    “Smaller AVIF images look ok, but the equivalently sized JXL images look way worse, so I gladly serve AVIF.”

    Comment from 2 Dec 2025 in “Google unkills JPEG XL?”

    “I changed all my .jpg files to .avif a few years ago. The benefit I get is much more than 20%.”

    Comment from 14 Sep 2026 in “The case against JPEG XL”
  • Strong for animated images

    “I'm guessing the better suggestion would be to use apng or animated avif if you are looking for a proper gif alternative.”

    Comment from 14 Jan 2026 in “Chromium Has Merged JpegXL”

    “Especially for animated images. Comparing webp or avif sizes to gif is easily a factor of five to ten when animated.”

    Comment from 11 Oct 2026 in “I guess I'm using WebP now?”

    “you can zoom in on an AVIF so for actual animated images it wins on that front”

    Comment from 11 Oct 2026 in “I guess I'm using WebP now?”
  • Free and royalty-free

    “AVIF is also free, and since it's literally the I-frame of an AV1 stream, it can be decoded directly on the GPU”

    Comment from 17 Oct 2026 in “JPEG XL vs. AVIF for web use-cases”

    “AVIF is royalty-free, with open-source implementations not developed by Google.”

    Comment from 14 Sep 2026 in “The case against JPEG XL”
  • Widely supported by browsers

    “Way wider browser adoption, potential to evolve together with AV#, since it's using a container format”

    Comment from 10 Dec 2025 in “When a video codec wins an Emmy”

    “It's widely supported by browsers, and rivals JPEG XL in being the best lossy image format.”

    Comment from 21 Jan 2026 in “JPEG XL Demo Page”

What people warn about

Each mark is one comment

  • Slow encoding and heavy CPU use

    “avif was even better compression for some cases, but seems to take a long time to generate, and less widespread browser support.”

    Comment from 11 Oct 2026 in “I guess I'm using WebP now?”

    “it's smaller than WEBP in the normal modes (s6; s>=7 switches to real-time mode which sucks and s3 takes centuries”

    Comment from 31 Oct 2026 in “H.264 Is Magic (2016)”

    “Sadly a folder full of avif files will make pretty much any consumer cpu in existence chug like mad”

    Comment from 31 Jan 2026 in “Animated AVIF for the Modern Web”
  • Only wins at very low quality

    “AVIF is better but only equal or worse at decent, visually transparent bitrates.”

    Comment from 25 Aug 2026 in “Firefox 157 will include JPEG XL by default on all platforms”

    “AVIF only comes out as superior at extreme compression ratios at much lower bit rates than are typically used for web images”

    Comment from 24 Nov 2025 in “Chrome Jpegxl Issue Reopened”

    “no its not remotely competitive with JXL, the only benchmarks it trades blows are ones with laughably low quality settings”

    Comment from 2 Dec 2025 in “Google unkills JPEG XL?”
  • Trails JPEG XL on features

    “AVIF does seem to have at least a couple of downsides compared to JXL like max 12-bit depth”

    Comment from 14 Sep 2026 in “The case against JPEG XL”

    “It seems quite limited compared to the JPEG XL ability to truncate the bitstream anywhere”

    Comment from 14 Sep 2026 in “The case against JPEG XL”
  • Uneven browser and tool support

    “There is also AVIF format which is newer and better but it needs to still mature a bit with better support/compatability.”

    Comment from 18 Mar 2026 in “JPEG Compression”

What people recommend instead

The same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.

AVIF compared with 1 alternative
ProductRecommendMixedCriticizeApprovalMonthsHad forBadge
JPEG XL137235970%11—Approved
AVIFThis page46214252%8——

What people said

40 of the 181 opinions about it, picked in proportion to the three counts, newest first. Each links to the original comment.

“it's smaller than WEBP in the normal modes (s6; s>=7 switches to real-time mode which sucks and s3 takes centuries”

MixedComment from 31 Oct 2026 in “H.264 Is Magic (2016)”

“they tend to use webp and avif, which are much smaller for the same quality”

RecommendsComment from 30 Oct 2026 in “H.264 Is Magic (2016)”

“they think that people are using 3G but with a computer with a fast CPU (to decode AVIF”

CriticizesComment from 17 Oct 2026 in “JPEG XL vs. AVIF for web use-cases”

“AVIF is also free, and since it's literally the I-frame of an AV1 stream, it can be decoded directly on the GPU”

RecommendsComment from 17 Oct 2026 in “JPEG XL vs. AVIF for web use-cases”

“Every single webpage I've seen with webp / avif images also had autoplaying videos, intrusive ads, and megabytes of JS”

MixedComment from 17 Oct 2026 in “JPEG XL vs. AVIF for web use-cases”

“the beautiful highlights on the car have been erased and replaced with something plausible”

CriticizesComment from 16 Oct 2026 in “JPEG XL vs. AVIF for web use-cases”

“you can zoom in on an AVIF so for actual animated images it wins on that front”

RecommendsComment from 11 Oct 2026 in “I guess I'm using WebP now?”

“avif was even better compression for some cases, but seems to take a long time to generate, and less widespread browser support.”

MixedComment from 11 Oct 2026 in “I guess I'm using WebP now?”

“Especially for animated images. Comparing webp or avif sizes to gif is easily a factor of five to ten when animated.”

RecommendsComment from 11 Oct 2026 in “I guess I'm using WebP now?”

“AVIF is vastly more efficient at any fidelity target with reasonably modern encoders”

RecommendsComment from 8 Oct 2026 in “Shipping JPEG XL in Chrome”

“the very slow encode speed made it unsuitable without paying for a larger server”

CriticizesComment from 7 Oct 2026 in “Shipping JPEG XL in Chrome”

“I would say webp/jxl/avif is anti-general compute, since they require very recent software.”

CriticizesComment from 7 Oct 2026 in “Shipping JPEG XL in Chrome”

“avif is typically significantly better at small files sizes where loading speed (or saving data) is the priority”

RecommendsComment from 7 Oct 2026 in “Shipping JPEG XL in Chrome”

“AVIF beats jpg and png just about on every metric when compression is required”

MixedComment from 7 Oct 2026 in “Shipping JPEG XL in Chrome”

“I don't like the lack of consistency and some of the artifacts to the point where I'd prefer not using progressive encoding”

MixedComment from 15 Sep 2026 in “The case against JPEG XL”

“the demo proves that AVIF can deliver a usable image with up to 3x as fewer bytes as JXL”

RecommendsComment from 14 Sep 2026 in “The case against JPEG XL”

“AVIF does seem to have at least a couple of downsides compared to JXL like max 12-bit depth”

CriticizesComment from 14 Sep 2026 in “The case against JPEG XL”

“IMO animated picture formats like .avifs are very backwards and don't add much”

CriticizesComment from 14 Sep 2026 in “The case against JPEG XL”

“It seems quite limited compared to the JPEG XL ability to truncate the bitstream anywhere”

CriticizesComment from 14 Sep 2026 in “The case against JPEG XL”

“I changed all my .jpg files to .avif a few years ago. The benefit I get is much more than 20%.”

RecommendsComment from 14 Sep 2026 in “The case against JPEG XL”

“I believe AVIF requires tiling in order to parallelize, which causes artifacts at tile boundaries.”

CriticizesComment from 14 Sep 2026 in “The case against JPEG XL”

“AVIF does well across the board, so if you feel compelled to pick a single format to use, AVIF would be a better choice”

RecommendsComment from 14 Sep 2026 in “The case against JPEG XL”

“any hardware decoding support AVIF will get is likely to be restrained to common video scenarios”

CriticizesComment from 14 Sep 2026 in “The case against JPEG XL”

“AVIF's "progressive decoding" serves no technical benefit and is only a minor ergonomic benefit”

CriticizesComment from 14 Sep 2026 in “The case against JPEG XL”

“AVIF is royalty-free, with open-source implementations not developed by Google.”

RecommendsComment from 14 Sep 2026 in “The case against JPEG XL”

“AVIF is better but only equal or worse at decent, visually transparent bitrates.”

MixedComment from 25 Aug 2026 in “Firefox 157 will include JPEG XL by default on all platforms”

“The compression ratios with AVIF are ridiculous compared to older formats.”

RecommendsComment from 17 Jun 2026 in “Image Compression”

“There is also AVIF format which is newer and better but it needs to still mature a bit with better support/compatability.”

MixedComment from 18 Mar 2026 in “JPEG Compression”

“smaller file size, transparency support and circumventing autoplay restrictions on Safari”

RecommendsComment from 31 Jan 2026 in “Animated AVIF for the Modern Web”

“AV1/AVIF is better in every way but in the real world it's too taxing on ordinary hardware.”

CriticizesComment from 31 Jan 2026 in “Animated AVIF for the Modern Web”

“Sadly a folder full of avif files will make pretty much any consumer cpu in existence chug like mad”

CriticizesComment from 31 Jan 2026 in “Animated AVIF for the Modern Web”

“It's widely supported by browsers, and rivals JPEG XL in being the best lossy image format.”

RecommendsComment from 21 Jan 2026 in “JPEG XL Demo Page”

“I'm guessing the better suggestion would be to use apng or animated avif if you are looking for a proper gif alternative.”

RecommendsComment from 14 Jan 2026 in “Chromium Has Merged JpegXL”

“Way wider browser adoption, potential to evolve together with AV#, since it's using a container format”

RecommendsComment from 10 Dec 2025 in “When a video codec wins an Emmy”

“Smaller AVIF images look ok, but the equivalently sized JXL images look way worse, so I gladly serve AVIF.”

RecommendsComment from 2 Dec 2025 in “Google unkills JPEG XL?”

“no its not remotely competitive with JXL, the only benchmarks it trades blows are ones with laughably low quality settings”

MixedComment from 2 Dec 2025 in “Google unkills JPEG XL?”

“AVIF is significantly better than JPEG/WebP in compression efficiency at comparable quality”

RecommendsComment from 1 Dec 2025 in “Google unkills JPEG XL?”

“There's no particular reason for an image format based on video codec keyframes to ever support a lot of the advanced features”

CriticizesComment from 1 Dec 2025 in “Google unkills JPEG XL?”

“AVIF only comes out as superior at extreme compression ratios at much lower bit rates than are typically used for web images”

CriticizesComment from 24 Nov 2025 in “Chrome Jpegxl Issue Reopened”

“it looks like the AVIF just made up some probable-looking blobs of light that don't look that much like the original”

CriticizesComment from 7 Nov 2025 in “PNG and modern formats: A comparison of lossless compression for graphics images”

Counts come from 1,791,911 Hacker News comments labeled by Claude, November 2025 to October 2026, with data through October 31, 2026. Counts updated 2 Nov 2026. How we count. Report a mistake.