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Apple TV 4K

Ranked 3 of 10 streaming devices by recommenders

Recommended for smooth, simple streaming, fast hardware, long software support and a privacy-friendly business model, though critics cite missing audio passthrough and a higher price than before.

Recommended for smooth, simple streaming, fast hardware, long software support and a privacy-friendly business model, though critics cite missing audio passthrough and a higher price than before.

206 people gave an opinion

recommend it
93
criticize it
113
approval share
45%
Each figure is 2 people. RecommendsCriticizes

Recommended in 9 of 13 months

  1. November 2025: not recommended
  2. December 2025: recommended
  3. January 2026: recommended
  4. February 2026: recommended
  5. March 2026: recommended
  6. April 2026: not recommended
  7. May 2026: not recommended
  8. June 2026: recommended
  9. July 2026: recommended
  10. August 2026: recommended
  11. September 2026: recommended
  12. October 2026: recommended
  13. November 2026: not recommended (month in progress)

Owned for 6 years

Median of the 14 owners who said how long they have had it.

Each square is one year.

Why it doesn’t carry the badge

  • 93 people recommend itNeeds 10 or more, met.
  • 0.8 recommenders for every criticNeeds 2 to 1 or better, not met.
  • Recommended in 9 of 13 monthsNeeds 4 or more, met.

The same three rules apply to every product, and the badge can’t be bought. How the badge works

What people say about it

The reasons people give, with the number of comments that give each one. Open a reason to read what they said.

Why people recommend it

Each mark is one comment

  • Privacy-focused business model

    “Apple's the only major purveyor of these kinds of devices whose existential business model is not predicated on privacy violations.”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “The entire reason I bought an Apple TV was to reduce the amount of data skimming happening in the background”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “it's more reasonable to place faith in Apple than basically anyone else in "Big Tech" in this regard”

    Comment from 13 Oct 2026 in “New Apple TV 4K”
  • Long lifespan with updates

    “my 1st gen 4k AppleTV (6-ish years old?) is chugging away perfectly and runs every single 3rd party streaming platform I need”

    Comment from 15 Dec 2025 in “Microsoft Copilot AI Comes to LG TVs, and Can't Be Deleted”

    “I use mine for average of ~7 years, so that helps justify just biting the bullet and paying for whatever is best at the time.”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “the original Apple TV 4K which was released in 2017 is still quite serviceable and continues to receive updates even now”

    Comment from 24 Dec 2025 in “I didn't realize my LG TV was spying on me until I turned off Live Plus”
  • Smooth, easy to use

    “It will just work . You will maybe get an ad or two from Apple, rarely, about Apple services, but it's very rare and easy to ignore.”

    Comment from 24 Dec 2025 in “I didn't realize my LG TV was spying on me until I turned off Live Plus”

    “Any Airpods connect directly to the AppleTV. You don't need the remote, phone or an app at all.”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “the Apple TV Just WorksTM and we can put our weekly Facetime with Grandma and Grandpa on there”

    Comment from 13 Oct 2026 in “New Apple TV 4K”
  • Small, fast, efficient hardware

    “AppleTV is just so much better than any other option out there and I especially like the AV1 hardware decoding here.”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “the old Apple TV blows the doors off every single Google TV hardware product in performance”

    Comment from 25 Jun 2026 in “Apple announces significant price increases for MacBooks, iPads, more”

    “The Apple TV is an almost perfect small and efficient device to stream to”

    Comment from 15 Dec 2025 in “Microsoft Copilot AI Comes to LG TVs, and Can't Be Deleted”

What people warn about

Each mark is one comment

  • No audio passthrough

    “The previous model doesn’t support 6-channel 48kHz bitstream audio, which prevents it from advertising full Atmos support over eARC.”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “The one thing I feel like I'm missing (and would be missing even if I upgraded) is audio passthrough”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “It does decode AV1 now, so if it had the passthrough, I might have actually upgraded.”

    Comment from 13 Oct 2026 in “New Apple TV 4K”
  • Higher price than before

    “Otherwise, there's not a thing that this offers, that's worth shelling out another 300 bucks.”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “they announce the product with US features and keep the EU price the same, but disable features that cost them money”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “If I'm not willing to spend $299 on a device with the same spec, audio/visual wise, as the previous $149 generation”

    Comment from 13 Oct 2026 in “New Apple TV 4K”
  • Ads and data collection

    “Apple TV, Apple Maps & Apple News all perform data mining largely akin to how their competitors do it.”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “ads that launch before you get to see the content of a show with no way to automatically disable them”

    Comment from 30 Jul 2026 in “Read This Before You Buy That TV Streaming Stick”
  • Always-listening microphone concerns

    “now they want me to hook up two or four HomePods with microphones up to an Apple TV with a microphone”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

    “I do not want ANY internet connected devices in my machine with far field microphones just listening”

    Comment from 13 Oct 2026 in “New Apple TV 4K”

Other streaming devices people recommend

The four most recommended other streaming devices, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.

Apple TV 4K compared with 4 alternatives
ProductRecommendCriticizeApprovalMonthsOwnedBadge
Apple TV 4K32316067%135 yrs17 ownersApproved
Nvidia Shield TV1134472%139 yrs17 ownersApproved
Apple TV 4KThis page9311345%96 yrs14 owners—
Google Chromecast432662%10——
Roku streaming player206623%910 yrs5 owners—
See all 10 streaming devices, ranked

What people said

40 of the 238 comments that mention it, newest first. Each links to the original comment.

“I guess if you're not really quite deep in the Apple ecosystem, there's probably better options.”

MixedComment from 14 Oct 2026 in “New Apple TV 4K”

“Apple is on the Pareto frontier for a given level of config/setup effort”

MixedComment from 14 Oct 2026 in “New Apple TV 4K”

“I preordered the new AppleTV (coming from Roku), just so my data isn't sold.”

RecommendsComment from 14 Oct 2026 in “New Apple TV 4K”

“it's more reasonable to place faith in Apple than basically anyone else in "Big Tech" in this regard”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“If I'm not willing to spend $299 on a device with the same spec, audio/visual wise, as the previous $149 generation”

CriticizesComment from 13 Oct 2026 in “New Apple TV 4K”

“Apple's the only major purveyor of these kinds of devices whose existential business model is not predicated on privacy violations.”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“The entire reason I bought an Apple TV was to reduce the amount of data skimming happening in the background”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“Apple TV, Apple Maps & Apple News all perform data mining largely akin to how their competitors do it.”

CriticizesComment from 13 Oct 2026 in “New Apple TV 4K”

“The previous model doesn’t support 6-channel 48kHz bitstream audio, which prevents it from advertising full Atmos support over eARC.”

MixedComment from 13 Oct 2026 in “New Apple TV 4K”

“I use mine for average of ~7 years, so that helps justify just biting the bullet and paying for whatever is best at the time.”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“they announce the product with US features and keep the EU price the same, but disable features that cost them money”

CriticizesComment from 13 Oct 2026 in “New Apple TV 4K”

“now they want me to hook up two or four HomePods with microphones up to an Apple TV with a microphone”

CriticizesComment from 13 Oct 2026 in “New Apple TV 4K”

“It does decode AV1 now, so if it had the passthrough, I might have actually upgraded.”

MixedComment from 13 Oct 2026 in “New Apple TV 4K”

“Apple has the most incentive to actually deliver privacy, and has the best track record.”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“Any Airpods connect directly to the AppleTV. You don't need the remote, phone or an app at all.”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“I'm still using an Apple TV 4K 2017 that I bought in 2019. It struggles with a lot of Plex content.”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“mine is the first gen 4K from 2017 and is still chugging along fine”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“The lack of audio passthrough has been so frustrating. Apple TV would be an instant buy for me if it did.”

CriticizesComment from 13 Oct 2026 in “New Apple TV 4K”

“I actually bought a new AppleTV 4k a couple months ago but it didn't really solve my problem, so I returned it”

MixedComment from 13 Oct 2026 in “New Apple TV 4K”

“they survived two years in a suitcase as a digital nomad, as far as I can tell they’re indestructible”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“Otherwise, there's not a thing that this offers, that's worth shelling out another 300 bucks.”

MixedComment from 13 Oct 2026 in “New Apple TV 4K”

“the Apple TV Just WorksTM and we can put our weekly Facetime with Grandma and Grandpa on there”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“At $130 it was an impulse buy and well worth it. Given a new price and features, I don't see myself upgrading.”

MixedComment from 13 Oct 2026 in “New Apple TV 4K”

“There may be companies more trustworthy than Apple, but there aren't many companies less worthy than most TV manufacturers.”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“The one thing I feel like I'm missing (and would be missing even if I upgraded) is audio passthrough”

MixedComment from 13 Oct 2026 in “New Apple TV 4K”

“AppleTV is just so much better than any other option out there and I especially like the AV1 hardware decoding here.”

RecommendsComment from 13 Oct 2026 in “New Apple TV 4K”

“I do not want ANY internet connected devices in my machine with far field microphones just listening”

CriticizesComment from 13 Oct 2026 in “New Apple TV 4K”

“they are much better than the built in apps and I don't trust the TVs to connect them to the internet”

MixedComment from 13 Oct 2026 in “New Apple TV 4K”

“it's the one box I can (reasonably) trust to not be mining my viewing habits for data”

MixedComment from 13 Oct 2026 in “Apple TV 4K (New)”

“ads that launch before you get to see the content of a show with no way to automatically disable them”

CriticizesComment from 30 Jul 2026 in “Read This Before You Buy That TV Streaming Stick”

“Apple is the outright winner in streaming devices. The experience is so smooth.”

RecommendsComment from 30 Jul 2026 in “Read This Before You Buy That TV Streaming Stick”

“I recently got an Apple TV 4K and have been really enjoying the ad free experience. Worth every penny.”

RecommendsComment from 30 Jul 2026 in “Read This Before You Buy That TV Streaming Stick”

“Wake me when any TV streamer besides the Apple TV 4K can stream a high bitrate 4k HDR video from a Plex server”

RecommendsComment from 25 Jun 2026 in “Apple announces significant price increases for MacBooks, iPads, more”

“the old Apple TV blows the doors off every single Google TV hardware product in performance”

RecommendsComment from 25 Jun 2026 in “Apple announces significant price increases for MacBooks, iPads, more”

“It will just work . You will maybe get an ad or two from Apple, rarely, about Apple services, but it's very rare and easy to ignore.”

RecommendsComment from 24 Dec 2025 in “I didn't realize my LG TV was spying on me until I turned off Live Plus”

“the original Apple TV 4K which was released in 2017 is still quite serviceable and continues to receive updates even now”

RecommendsComment from 24 Dec 2025 in “I didn't realize my LG TV was spying on me until I turned off Live Plus”

“the Apple TV is the first device I've used that really feels good to use”

RecommendsComment from 17 Dec 2025 in “Apple TV's New Fanfare”

“The Apple TV is an almost perfect small and efficient device to stream to”

RecommendsComment from 15 Dec 2025 in “Microsoft Copilot AI Comes to LG TVs, and Can't Be Deleted”

“my 1st gen 4k AppleTV (6-ish years old?) is chugging away perfectly and runs every single 3rd party streaming platform I need”

RecommendsComment from 15 Dec 2025 in “Microsoft Copilot AI Comes to LG TVs, and Can't Be Deleted”

“ATV just keeps chugging away, our family uses it at least an hour a day”

RecommendsComment from 4 Dec 2025 in “Netflix kills casting from its mobile app to most modern TVs”

Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.