Apple Business
The most recommended of 4 MDM software
Free MDM and device enrollment for organisations, with a simple setup many found painless. The most common caveat is onboarding problems and limited configurability.
Free MDM and device enrollment for organisations, with a simple setup many found painless. The most common caveat is onboarding problems and limited configurability.
69 people gave an opinion
- recommend it
- 17
- criticize it
- 52
- approval share
- 25%
Recommended in 2 of 13 months
- November 2025: recommended
- December 2025: not recommended
- January 2026: not recommended
- February 2026: not recommended
- March 2026: recommended
- April 2026: not recommended
- May 2026: not recommended
- June 2026: not recommended
- July 2026: not recommended
- August 2026: not recommended
- September 2026: not recommended
- October 2026: not recommended
- November 2026: not recommended (month in progress)
Why it doesn’t carry the badge
- 17 people recommend itNeeds 10 or more, met.
- 0.3 recommenders for every criticNeeds 2 to 1 or better, not met.
- Recommended in 2 of 13 monthsNeeds 4 or more, not met.
The same three rules apply to every product, and the badge can’t be bought. How the badge works
What people say about it
The reasons people give, with the number of comments that give each one. Open a reason to read what they said.
Why people recommend it
Each mark is one comment
Free MDM with no extra cost
“599$ serviceable MacBooks, easy to use MDM, Cloud, Email and Calendar and flat-fee AppleCare all baked in?”
Comment from 24 Mar 2026 in “Apple Business” “We have saved thousands of $$ so far and stand to save a lot more!”
Comment from 24 Mar 2026 in “Apple Business” “If so this is insane value compared to everything else.”
Comment from 24 Mar 2026 in “Apple Business” - Comment from 24 Mar 2026 in “Apple Business”
Simple, painless setup for organisations
“my experience doing this process for a ~130 person org last year was pretty painless”
Comment from 24 Mar 2026 in “Apple Business” “the management looks very simple and flawless, all necessary things are covered”
Comment from 25 Mar 2026 in “Apple Business” “I also organised this process at work, and it went rather well”
Comment from 24 Mar 2026 in “Apple Business” Single-vendor integration, one support contact
“Less stuff to go wrong. One point of contact for support.”
Comment from 24 Mar 2026 in “Apple Business” “When Apple vertically integrates it works for them.”
Comment from 24 Mar 2026 in “Apple Business” “the Business Manager integration route into MDM”
Comment from 24 Mar 2026 in “Apple Business”
What people warn about
Each mark is one comment
Onboarding and sign-up failures
“I never managed to get in. My account is good enough to take my money for other things but somehow I can't manage to onboard into the damn thing”
Comment from 24 Mar 2026 in “Apple Business” “I gave up when it wanted a Dun and Bradstreet number (whoever they are) and the website to get one didn't work.”
Comment from 24 Mar 2026 in “Apple Business” “failed because Apple was not able to match it against DUNS. It took months of support to get it done.”
Comment from 25 Mar 2026 in “Apple Business” - Comment from 25 Mar 2026 in “Apple Business”
Limited configurability and features
“The level of configurability in AB is significantly less than what is available in established platforms”
Comment from 24 Mar 2026 in “Apple Business” “missing programmable documents (Microsoft) or hooks to use AI (Google)”
Comment from 24 Mar 2026 in “Apple Business” Restricts choices and can cancel accounts
“Apple's whole shtick is to take away most of your choices so that they can focus on the limited number of things they still allow you to do.”
Comment from 25 Mar 2026 in “Apple Business” “Did you know that your employees will be forbidden from downloading from the App store once you launched that migration?”
Comment from 24 Mar 2026 in “Apple Business” “30 days later they canceled the ABM company account and deleted all the associated users along with the Apple ID”
Comment from 25 Mar 2026 in “Apple Just Lost Me” Ties personal data to employer account
“you either can't accumulate any personal data on the device, or you need to submit all of your personal data to your employer's Apple Account”
Comment from 24 Mar 2026 in “Apple Business” “This is the kind of failure mode that makes people nervous about tightly coupled identity + device management”
Comment from 25 Mar 2026 in “Apple Business” “they are now directly selling the attention of their device consumers to their business customers”
Comment from 24 Mar 2026 in “Apple Business”
Other MDM software people recommend
The three most recommended other MDM software, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.
| Product | Recommend | Criticize | Approval | Months | Owned | Badge |
|---|---|---|---|---|---|---|
| Apple BusinessThis page | 17 | 52 | 25% | 2 | — | — |
| Microsoft Intune | 10 | 22 | 31% | 4 | — | — |
| Jamf | 8 | 7 | 53% | 5 | — | — |
| Apple MDM | 5 | 3 | 63% | 3 | — | — |
What people said
40 of the 73 comments that mention it, newest first. Each links to the original comment.
“If I had known what would happen when we tried this we would have skipped the process entirely.”
“30 days later they canceled the ABM company account and deleted all the associated users along with the Apple ID”
“This is the kind of failure mode that makes people nervous about tightly coupled identity + device management”
“Apple's clean separation model only really works if you start that way from day one”
“30 days later they canceled the ABM company account and deleted all the associated users”
“Apple's whole shtick is to take away most of your choices so that they can focus on the limited number of things they still allow you to do.”
“the management looks very simple and flawless, all necessary things are covered”
“failed because Apple was not able to match it against DUNS. It took months of support to get it done.”
“it was an endless runaround with terrible signup nterfaces and having to call dumb flunkies”
“enterprise IT folks always point out the many ways that it doesn’t fit in with their enterprise IT ways”
“This is a very aggressive and opportunistic move.”
“I also organised this process at work, and it went rather well”
“If so this is insane value compared to everything else.”
“The statement that Apple has been supporting businesses for decades is just the most self-serving bunch of crap.”
“The level of configurability in AB is significantly less than what is available in established platforms”
“The big news here is the MDM, for free!”
“We have saved thousands of $$ so far and stand to save a lot more!”
“This announcement is pretty sad. If you're wondering why Apple is an IT department nightmare, this announcement is more of a confession.”
“missing programmable documents (Microsoft) or hooks to use AI (Google)”
“not sure if I would bet on this staying around”
“why would any business with an IT department choose this over an in-house solution”
“I never managed to get in. My account is good enough to take my money for other things but somehow I can't manage to onboard into the damn thing”
“the Business Manager integration route into MDM”
“my experience doing this process for a ~130 person org last year was pretty painless”
“I gave up when it wanted a Dun and Bradstreet number (whoever they are) and the website to get one didn't work.”
“Apple would be near the top of my list of companies incapable of building software that will do this.”
“It would be great if you could get correct invoice and pay price without VAT in EU”
“you either can't accumulate any personal data on the device, or you need to submit all of your personal data to your employer's Apple Account”
“I also had a negative experience with it, so we didn't use it and everyone just uses their personal apple IDs”
“As far as identifying a bug in the software and getting it fixed, or requesting a feature, you run into a brick wall.”
“This feels very much like yet another half-hearted Apple initiative.”
“Did you know that your employees will be forbidden from downloading from the App store once you launched that migration?”
“When Apple vertically integrates it works for them.”
“Less stuff to go wrong. One point of contact for support.”
“doesn't work in Firefox, it redirects you to https://business.apple.com/abm_unsupported_browser”
“599$ serviceable MacBooks, easy to use MDM, Cloud, Email and Calendar and flat-fee AppleCare all baked in?”
“It's kinda crazy it took Apple this long to make this.”
“Anybody getting involved with this with Apple will deserve everything thats coming their way”
“they are now directly selling the attention of their device consumers to their business customers”
“it’s just lacking a few critical features”
Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.