Hacker ApprovedDepartments

Apple Business

The most recommended of 4 MDM software

Free MDM and device enrollment for organisations, with a simple setup many found painless. The most common caveat is onboarding problems and limited configurability.

Free MDM and device enrollment for organisations, with a simple setup many found painless. The most common caveat is onboarding problems and limited configurability.

69 people gave an opinion

recommend it
17
criticize it
52
approval share
25%
Each figure is one person. RecommendsCriticizes

Recommended in 2 of 13 months

  1. November 2025: recommended
  2. December 2025: not recommended
  3. January 2026: not recommended
  4. February 2026: not recommended
  5. March 2026: recommended
  6. April 2026: not recommended
  7. May 2026: not recommended
  8. June 2026: not recommended
  9. July 2026: not recommended
  10. August 2026: not recommended
  11. September 2026: not recommended
  12. October 2026: not recommended
  13. November 2026: not recommended (month in progress)

Why it doesn’t carry the badge

  • 17 people recommend itNeeds 10 or more, met.
  • 0.3 recommenders for every criticNeeds 2 to 1 or better, not met.
  • Recommended in 2 of 13 monthsNeeds 4 or more, not met.

The same three rules apply to every product, and the badge can’t be bought. How the badge works

What people say about it

The reasons people give, with the number of comments that give each one. Open a reason to read what they said.

Why people recommend it

Each mark is one comment

  • Free MDM with no extra cost

    “599$ serviceable MacBooks, easy to use MDM, Cloud, Email and Calendar and flat-fee AppleCare all baked in?”

    Comment from 24 Mar 2026 in “Apple Business”

    “We have saved thousands of $$ so far and stand to save a lot more!”

    Comment from 24 Mar 2026 in “Apple Business”

    “If so this is insane value compared to everything else.”

    Comment from 24 Mar 2026 in “Apple Business”
  • Simple, painless setup for organisations

    “my experience doing this process for a ~130 person org last year was pretty painless”

    Comment from 24 Mar 2026 in “Apple Business”

    “the management looks very simple and flawless, all necessary things are covered”

    Comment from 25 Mar 2026 in “Apple Business”

    “I also organised this process at work, and it went rather well”

    Comment from 24 Mar 2026 in “Apple Business”
  • Single-vendor integration, one support contact

    “Less stuff to go wrong. One point of contact for support.”

    Comment from 24 Mar 2026 in “Apple Business”

    “When Apple vertically integrates it works for them.”

    Comment from 24 Mar 2026 in “Apple Business”

    “the Business Manager integration route into MDM”

    Comment from 24 Mar 2026 in “Apple Business”

What people warn about

Each mark is one comment

  • Onboarding and sign-up failures

    “I never managed to get in. My account is good enough to take my money for other things but somehow I can't manage to onboard into the damn thing”

    Comment from 24 Mar 2026 in “Apple Business”

    “I gave up when it wanted a Dun and Bradstreet number (whoever they are) and the website to get one didn't work.”

    Comment from 24 Mar 2026 in “Apple Business”

    “failed because Apple was not able to match it against DUNS. It took months of support to get it done.”

    Comment from 25 Mar 2026 in “Apple Business”
  • Limited configurability and features

    “The level of configurability in AB is significantly less than what is available in established platforms”

    Comment from 24 Mar 2026 in “Apple Business”

    “missing programmable documents (Microsoft) or hooks to use AI (Google)”

    Comment from 24 Mar 2026 in “Apple Business”
  • Restricts choices and can cancel accounts

    “Apple's whole shtick is to take away most of your choices so that they can focus on the limited number of things they still allow you to do.”

    Comment from 25 Mar 2026 in “Apple Business”

    “Did you know that your employees will be forbidden from downloading from the App store once you launched that migration?”

    Comment from 24 Mar 2026 in “Apple Business”

    “30 days later they canceled the ABM company account and deleted all the associated users along with the Apple ID”

    Comment from 25 Mar 2026 in “Apple Just Lost Me”
  • Ties personal data to employer account

    “you either can't accumulate any personal data on the device, or you need to submit all of your personal data to your employer's Apple Account”

    Comment from 24 Mar 2026 in “Apple Business”

    “This is the kind of failure mode that makes people nervous about tightly coupled identity + device management”

    Comment from 25 Mar 2026 in “Apple Business”

    “they are now directly selling the attention of their device consumers to their business customers”

    Comment from 24 Mar 2026 in “Apple Business”

Other MDM software people recommend

The three most recommended other MDM software, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.

Apple Business compared with 3 alternatives
ProductRecommendCriticizeApprovalMonthsOwnedBadge
Apple BusinessThis page175225%2——
Microsoft Intune102231%4——
Jamf8753%5——
Apple MDM5363%3——
See all 4 MDM software, ranked

What people said

40 of the 73 comments that mention it, newest first. Each links to the original comment.

“If I had known what would happen when we tried this we would have skipped the process entirely.”

CriticizesComment from 25 Mar 2026 in “Apple Business”

“30 days later they canceled the ABM company account and deleted all the associated users along with the Apple ID”

CriticizesComment from 25 Mar 2026 in “Apple Just Lost Me”

“This is the kind of failure mode that makes people nervous about tightly coupled identity + device management”

CriticizesComment from 25 Mar 2026 in “Apple Business”

“Apple's clean separation model only really works if you start that way from day one”

CriticizesComment from 25 Mar 2026 in “Apple Business”

“30 days later they canceled the ABM company account and deleted all the associated users”

CriticizesComment from 25 Mar 2026 in “Apple Business”

“Apple's whole shtick is to take away most of your choices so that they can focus on the limited number of things they still allow you to do.”

CriticizesComment from 25 Mar 2026 in “Apple Business”

“the management looks very simple and flawless, all necessary things are covered”

RecommendsComment from 25 Mar 2026 in “Apple Business”

“failed because Apple was not able to match it against DUNS. It took months of support to get it done.”

CriticizesComment from 25 Mar 2026 in “Apple Business”

“it was an endless runaround with terrible signup nterfaces and having to call dumb flunkies”

CriticizesComment from 25 Mar 2026 in “Apple Business”

“enterprise IT folks always point out the many ways that it doesn’t fit in with their enterprise IT ways”

CriticizesComment from 25 Mar 2026 in “Apple Business”

“This is a very aggressive and opportunistic move.”

MixedComment from 25 Mar 2026 in “Apple Business”

“I also organised this process at work, and it went rather well”

RecommendsComment from 24 Mar 2026 in “Apple Business”

“If so this is insane value compared to everything else.”

RecommendsComment from 24 Mar 2026 in “Apple Business”

“The statement that Apple has been supporting businesses for decades is just the most self-serving bunch of crap.”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“The level of configurability in AB is significantly less than what is available in established platforms”

MixedComment from 24 Mar 2026 in “Apple Business”

“The big news here is the MDM, for free!”

MixedComment from 24 Mar 2026 in “Apple Business”

“We have saved thousands of $$ so far and stand to save a lot more!”

RecommendsComment from 24 Mar 2026 in “Apple Business”

“This announcement is pretty sad. If you're wondering why Apple is an IT department nightmare, this announcement is more of a confession.”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“missing programmable documents (Microsoft) or hooks to use AI (Google)”

MixedComment from 24 Mar 2026 in “Apple Business”

“not sure if I would bet on this staying around”

MixedComment from 24 Mar 2026 in “Apple Business”

“why would any business with an IT department choose this over an in-house solution”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“I never managed to get in. My account is good enough to take my money for other things but somehow I can't manage to onboard into the damn thing”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“the Business Manager integration route into MDM”

MixedComment from 24 Mar 2026 in “Apple Business”

“my experience doing this process for a ~130 person org last year was pretty painless”

MixedComment from 24 Mar 2026 in “Apple Business”

“I gave up when it wanted a Dun and Bradstreet number (whoever they are) and the website to get one didn't work.”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“Apple would be near the top of my list of companies incapable of building software that will do this.”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“It would be great if you could get correct invoice and pay price without VAT in EU”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“you either can't accumulate any personal data on the device, or you need to submit all of your personal data to your employer's Apple Account”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“I also had a negative experience with it, so we didn't use it and everyone just uses their personal apple IDs”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“As far as identifying a bug in the software and getting it fixed, or requesting a feature, you run into a brick wall.”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“This feels very much like yet another half-hearted Apple initiative.”

MixedComment from 24 Mar 2026 in “Apple Business”

“Did you know that your employees will be forbidden from downloading from the App store once you launched that migration?”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“When Apple vertically integrates it works for them.”

RecommendsComment from 24 Mar 2026 in “Apple Business”

“Less stuff to go wrong. One point of contact for support.”

RecommendsComment from 24 Mar 2026 in “Apple Business”

“doesn't work in Firefox, it redirects you to https://business.apple.com/abm_unsupported_browser”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“599$ serviceable MacBooks, easy to use MDM, Cloud, Email and Calendar and flat-fee AppleCare all baked in?”

RecommendsComment from 24 Mar 2026 in “Apple Business”

“It's kinda crazy it took Apple this long to make this.”

MixedComment from 24 Mar 2026 in “Apple Business”

“Anybody getting involved with this with Apple will deserve everything thats coming their way”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“they are now directly selling the attention of their device consumers to their business customers”

CriticizesComment from 24 Mar 2026 in “Apple Business”

“it’s just lacking a few critical features”

MixedComment from 16 Nov 2025 in “Microsoft: We see all the backlash and we know we have a lot to fix in Windows”

Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.