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Amazon

The most recommended of 8 online marketplaces

Recommended for fast, predictable shipping, easy returns and finding almost anything in one place, though many complain about counterfeit or low-quality third-party goods and poor search.

Recommended for fast, predictable shipping, easy returns and finding almost anything in one place, though many complain about counterfeit or low-quality third-party goods and poor search.

843 people gave an opinion

recommend it
238
criticize it
605
approval share
28%
Each figure is 10 people. RecommendsCriticizes

Recommended in 13 of 13 months

  1. November 2025: recommended
  2. December 2025: recommended
  3. January 2026: recommended
  4. February 2026: recommended
  5. March 2026: recommended
  6. April 2026: recommended
  7. May 2026: recommended
  8. June 2026: recommended
  9. July 2026: recommended
  10. August 2026: recommended
  11. September 2026: recommended
  12. October 2026: recommended
  13. November 2026: recommended (month in progress)

Owned for 10 years

Median of the 14 owners who said how long they have had it.

Each square is one year.

Why it doesn’t carry the badge

  • 238 people recommend itNeeds 10 or more, met.
  • 0.3 recommenders for every criticNeeds 2 to 1 or better, not met.
  • Recommended in 13 of 13 monthsNeeds 4 or more, met.

The same three rules apply to every product, and the badge can’t be bought. How the badge works

What people say about it

The reasons people give, with the number of comments that give each one. Open a reason to read what they said.

Why people recommend it

Each mark is one comment

  • Fast, predictable shipping

    “it perfectly possible for people to like the ability to like 2 day shipping while also liking that the site is flooded in cheap crap”

    Comment from 18 Aug 2026 in “Data centers raise nearby temperatures by up to 4 degrees in Phoenix”

    “Having a predictable delivery date for that on top of it most of the time being way faster than anywhere else is really nice.”

    Comment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

    “its advantages (insane shipping speed/cost, strong return policy) are nearly impossible for competitors to compete with”

    Comment from 7 Jul 2026 in “Amazon Without the Knockoffs”
  • Huge selection, one-stop convenience

    “having my address and payment info in one centralized superstore is way better than having it spread around dozens of niche businesses”

    Comment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

    “Just being able to use Amazon for almost everything starting from bottled water and toilet paper saves me immense amounts of time.”

    Comment from 13 Dec 2025 in “Apple has locked my Apple ID, and I have no recourse. A plea for help”

    “no online vendor gets remotely close to Amazon for speed of shipping, ease of returns, and product selection”

    Comment from 7 Jul 2026 in “Amazon Without the Knockoffs”
  • Generous, easy returns

    “Do you realize how generous their return policy is? How convenient it is to order from them, and set up a subscribe-and-save for monthly household items?”

    Comment from 25 Feb 2026 in “Amazon Busted for Widespread Scheme to Inflate Prices Across the Economy”

    “its advantages (insane shipping speed/cost, strong return policy) are nearly impossible for competitors to compete with”

    Comment from 7 Jul 2026 in “Amazon Without the Knockoffs”

    “no online vendor gets remotely close to Amazon for speed of shipping, ease of returns, and product selection”

    Comment from 7 Jul 2026 in “Amazon Without the Knockoffs”
  • Subscribe and save

    “Do you realize how generous their return policy is? How convenient it is to order from them, and set up a subscribe-and-save for monthly household items?”

    Comment from 25 Feb 2026 in “Amazon Busted for Widespread Scheme to Inflate Prices Across the Economy”

    “The only appeal Amazon has for me is the subscribe and save option and that you can find almost anything.”

    Comment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

What people warn about

Each mark is one comment

  • Knockoffs and cheap junk

    “you must carefully inspect every item in your cart, because you will find lots of brand-items advertised from fly-by-night sellers”

    Comment from 9 Sep 2026 in “Searching for the best silicone USB cable”

    “places like Amazon have degraded considerably in terms of things like fake third party products and fake reviews”

    Comment from 23 Mar 2026 in “Walmart: ChatGPT checkout converted 3x worse than website”

    “I largely attribute this to poor quality products, horrible search interface, trying to sort through the dropship spam, and prices no longer being as competitive.”

    Comment from 18 Feb 2026 in “Warren Buffett dumps $1.7B of Amazon stock”
  • Poor search and clunky interface

    “Amazon is pretty good at optimizing buying things but outside of that everything else sucks really bad especially on mobile”

    Comment from 18 Feb 2026 in “Warren Buffett dumps $1.7B of Amazon stock”

    “Amazon has shipped what I genuinely believe to be the single most complicated unified user experience in human history”

    Comment from 22 Feb 2026 in “When Code is Free, Why is Claude is an Electron app?”

    “I would see my Amazon searches appearing in my social media feed in near real time, and this irked me.”

    Comment from 20 Aug 2026 in “AliExpress runs silent WebAudio fingerprinting that breaks Bluetooth multipoint”
  • Fake reviews and ads

    “places like Amazon have degraded considerably in terms of things like fake third party products and fake reviews”

    Comment from 23 Mar 2026 in “Walmart: ChatGPT checkout converted 3x worse than website”

    “Amazon has at least two customers here: you, the user trying to find an item to buy, and advertisers, likely trying to convince you to buy a lower quality product.”

    Comment from 18 Aug 2026 in “The Amazon Tax”

    “Amazon could easily implement a few measures to really lock down reviews, but they purposely leave it gameable because it drives sales.”

    Comment from 23 Mar 2026 in “Walmart: ChatGPT checkout converted 3x worse than website”
  • Monopolistic, predatory business practices

    “it also always re-invests everything right back into Amazon including buying up competitors or ripping off the most popular items in their website.”

    Comment from 18 May 2026 in “Why does Amazon have no Western rivals?”

    “Amazon and companies like them must be broken up because they harm the producers and consumers with dictating buying and selling pricinf.”

    Comment from 31 Dec 2025 in “I canceled my book deal”

    “Every Amazon purchase is a vote for monopolistic behaviour, the destruction of local services/industry, and for yet another America tax.”

    Comment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

Other online marketplaces people recommend

The four most recommended other online marketplaces, with the same counts for each, so you can compare like for like. The tick on each bar marks the 2 to 1 line the badge needs.

Amazon compared with 4 alternatives
ProductRecommendCriticizeApprovalMonthsOwnedBadge
AmazonThis page23860528%1310 yrs14 owners—
eBay10114641%1220 yrs13 owners—
AliExpress627645%123 yrs3 owners—
Temu156419%6——
Allegro.pl13476%6—Approved
See all 8 online marketplaces, ranked

What people said

40 of the 995 comments that mention it, newest first. Each links to the original comment.

“Even Amazon's effectively no questions asked return policy is a band-aid over the forgeries and trash that fill their hyperscale market.”

CriticizesComment from 20 Oct 2026 in “The End of Rationing”

“having my address and payment info in one centralized superstore is way better than having it spread around dozens of niche businesses”

RecommendsComment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

“The only appeal Amazon has for me is the subscribe and save option and that you can find almost anything.”

MixedComment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

“Amazon, no problem, browse from anywhere. Amazon has similar functionality, but they just do it a lot more intelligently.”

RecommendsComment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

“it's the only place where we can find a gazillion things our kids' school demands they bring to school”

RecommendsComment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

“Unfortunately that's still much more likely with Amazon than with some random internet shop - and that's even with Amazon's own enshittification of their service.”

MixedComment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

“Having a predictable delivery date for that on top of it most of the time being way faster than anywhere else is really nice.”

RecommendsComment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

“Every Amazon purchase is a vote for monopolistic behaviour, the destruction of local services/industry, and for yet another America tax.”

CriticizesComment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

“Because of their predatory practices it seems online prices are roughly identical for Western branded products at all online retailers.”

CriticizesComment from 14 Oct 2026 in “How Amazon pushes up prices all across the Internet”

“one cool feature amazon implements is that if you change the .com for .es (and nothing else) for a product link it will do exactly that”

RecommendsComment from 19 Sep 2026 in “The Secret Life of Circuits”

“you must carefully inspect every item in your cart, because you will find lots of brand-items advertised from fly-by-night sellers”

MixedComment from 9 Sep 2026 in “Searching for the best silicone USB cable”

“a few features are missing (like being able to see all items for some reason by a specific seller) but otherwise it works well”

MixedComment from 27 Aug 2026 in “Amazon now hides all customer reviews on products”

“It's definitely more janky from an experience perspective, but still easier than driving to the store.”

MixedComment from 20 Aug 2026 in “AliExpress runs silent WebAudio fingerprinting that breaks Bluetooth multipoint”

“I would see my Amazon searches appearing in my social media feed in near real time, and this irked me.”

CriticizesComment from 20 Aug 2026 in “AliExpress runs silent WebAudio fingerprinting that breaks Bluetooth multipoint”

“here in the EU it takes exactly two clicks, in a lot of other jurisdictions you have to jump through half a dozen pages”

MixedComment from 19 Aug 2026 in “Apple announces changes for apps in the European Union”

“I regularly get 3 _hour_ shipping for common things. Often cheaper than I could get those items at walmart.”

RecommendsComment from 19 Aug 2026 in “The Amazon Tax”

“Amazon has at least two customers here: you, the user trying to find an item to buy, and advertisers, likely trying to convince you to buy a lower quality product.”

CriticizesComment from 18 Aug 2026 in “The Amazon Tax”

“it perfectly possible for people to like the ability to like 2 day shipping while also liking that the site is flooded in cheap crap”

MixedComment from 18 Aug 2026 in “Data centers raise nearby temperatures by up to 4 degrees in Phoenix”

“many product categories where I know that shopping on Amazon will be a miserable experience riddled with crap goods and useless search”

CriticizesComment from 18 Aug 2026 in “The Amazon Tax”

“no online vendor gets remotely close to Amazon for speed of shipping, ease of returns, and product selection”

RecommendsComment from 7 Jul 2026 in “Amazon Without the Knockoffs”

“its advantages (insane shipping speed/cost, strong return policy) are nearly impossible for competitors to compete with”

MixedComment from 7 Jul 2026 in “Amazon Without the Knockoffs”

“The value prop of Amazon is (was?) getting your item fast (not cheapest anymore and certainly not highest quality).”

MixedComment from 7 Jul 2026 in “Amazon Without the Knockoffs”

“Amazon has the best checkout and delivery system in the world, and that alone is worth a few extra dollars.”

RecommendsComment from 7 Jul 2026 in “Amazon Without the Knockoffs”

“Just like complaining about Amazon (be it as an employer or as a service provider), without providing an alternative, is siphoning people into a soapbox?”

MixedComment from 21 May 2026 in “Amazon, Facebook, FBI have access to a private intelligence-sharing network”

“it also always re-invests everything right back into Amazon including buying up competitors or ripping off the most popular items in their website.”

CriticizesComment from 18 May 2026 in “Why does Amazon have no Western rivals?”

“the sellers on eBay are almost always cheaper (sometimes significantly) than their Alibris/Abe/Amazon storefront counterparts.”

MixedComment from 23 Apr 2026 in “Books Are Not Remotely Too Expensive”

“Amazon could easily implement a few measures to really lock down reviews, but they purposely leave it gameable because it drives sales.”

CriticizesComment from 23 Mar 2026 in “Walmart: ChatGPT checkout converted 3x worse than website”

“places like Amazon have degraded considerably in terms of things like fake third party products and fake reviews”

MixedComment from 23 Mar 2026 in “Walmart: ChatGPT checkout converted 3x worse than website”

“they're not prepared to handle anything unusual, but their model is to refund you almost no matter what”

MixedComment from 20 Mar 2026 in “HP realizes that mandatory 15-minute support call wait times isn't good support”

“Because either only Amazon sells the books I want to buy or the alternatives are other non-local shops that are usually far more expensive.”

RecommendsComment from 16 Mar 2026 in “The enshittification of Amazon paperback books”

“they buy media, they buy government / laws, and having less and less competition they also have way too much power over the employees”

CriticizesComment from 6 Mar 2026 in “How Much Money Jeff Bezos Made Since You Started Reading This Page”

“Do you realize how generous their return policy is? How convenient it is to order from them, and set up a subscribe-and-save for monthly household items?”

MixedComment from 25 Feb 2026 in “Amazon Busted for Widespread Scheme to Inflate Prices Across the Economy”

“Amazon has shipped what I genuinely believe to be the single most complicated unified user experience in human history”

RecommendsComment from 22 Feb 2026 in “When Code is Free, Why is Claude is an Electron app?”

“I largely attribute this to poor quality products, horrible search interface, trying to sort through the dropship spam, and prices no longer being as competitive.”

CriticizesComment from 18 Feb 2026 in “Warren Buffett dumps $1.7B of Amazon stock”

“Amazon is pretty good at optimizing buying things but outside of that everything else sucks really bad especially on mobile”

MixedComment from 18 Feb 2026 in “Warren Buffett dumps $1.7B of Amazon stock”

“Amazon and companies like them must be broken up because they harm the producers and consumers with dictating buying and selling pricinf.”

CriticizesComment from 31 Dec 2025 in “I canceled my book deal”

“Just being able to use Amazon for almost everything starting from bottled water and toilet paper saves me immense amounts of time.”

RecommendsComment from 13 Dec 2025 in “Apple has locked my Apple ID, and I have no recourse. A plea for help”

“I've never considered myself very paranoid about Amazon, but recently I needed a cheap router, but couldn't shake the feeling that I shouldn't get it there”

MixedComment from 13 Nov 2025 in “Hard drives on backorder for two years as AI data centers trigger HDD shortage”

“many of them are actually doing better than they used to due to the ability to list their inventory on Amazon, AbeBooks, etc.”

MixedComment from 8 Nov 2025 in “A Fond Farewell”

“Amazon's experience is pretty bad in many ways, but I still get value out of the fast ("free") Prime shipping”

MixedComment from 4 Nov 2025 in “Bullying Is Not Innovation”

Counts come from 1,795,640 Hacker News comments, November 2025 to November 2026. How we count. Report a mistake.